Senior Specialist, Product Marketing

Winnebago Industries Inc•Forest City, IA

4d•Onsite

About The Position

Winnebago Outdoors is seeking a Senior Specialist, Product Marketing to join their team in Forest City, IA. This role will focus on new brands, technical products, and brand refreshes. The position involves developing a customer-value-focused marketing strategy that highlights brand, transformation, and innovation. Critical skills for this role include building relationships and leveraging them to activate marketing strategies, ensuring campaigns meet internal expectations and resonate with external audiences.

Requirements

Bachelor’s degree in marketing, Business Administration, Communications, or related field and/or prolonged course of study in a business- or job-related field or equivalent experience.
3+ years of relevant marketing, advertising, and/or branding experience.
Demonstrably strong writing and communication skills.
Ability to succeed in a heavily matrixed environment, working cross-company successfully to drive results.

Nice To Haves

Knowledge of major industry trends and Intel's IoT offering is highly preferred.
Experience in IoT ecosystem and driving partner and channel marketing activities.
Experience in large enterprise environments is helpful.

Responsibilities

Work closely with Product Teams, Sales, Digital Team, Engineering, etc., to develop and maintain subject matter expertise on smart and connected IoT products, as well as Class A, B, and C products.
Understand the needs and pain points of target customers for smart and connected Internet of Things (IoT) products and develop marketing tactics to attract them.
Own the development of targeted marketing campaigns and assets focused on improving business KPIs.
Develop a diverse marketing toolkit for launching new products and services across all channels.
Support the development of digital and printed product brochures, including content, coordinating agency support, managing photo units, and scheduling photography.
Attend relevant team and product meetings as the marketing team representative and own all marketing-related deliverables.
Champion solutions acceleration initiatives and drive innovative marketing campaigns.
Attend shows to support marketing initiatives and/or product launches.
Monitor corporate trademark status for proper usage, including documentation of trademark requests to the Legal Department and subsequent status changes. Communicate trademark status internally and to ad agencies.
Assist the training department with the development of materials for Sourcebook.
Implement strategic, proactive, and innovative marketing communications programs that excite, persuade, and enlist highly technical audiences with outstanding results.
Present to external and internal audiences.
Succeed in a heavily matrixed environment, working cross-company successfully to drive results.
Travel to other Winnebago locations and shows.