Senior Product Marketing Specialist

UL Solutions•Austin, TX

17h•Hybrid

About The Position

UL Solutions is a global leader in applied safety science, helping customers navigate complexity and build trust in a rapidly evolving world. We deliver testing, inspection, certification, and software and advisory services across highly technical and regulated industries spanning manufacturing, energy, electronics, healthcare, and sustainability. Our solutions sit at the intersection of science, engineering, regulation, and innovation. Product Marketing translates this complexity into clear, compelling value for customers, partners, and internal teams. We’re hiring a Senior Product Marketing Manager to join and help shape a newly established Product Marketing function for ULTRUS software at UL Solutions. This senior individual contributor role is ideal for a PMM who thrives in ambiguous, build from‑scratch environments, and who is open to partnering with PMM leadership to educate the business on how Product Marketing operates, where it adds value, and how to engage with it effectively. You’ll own product marketing initiatives for your two solutions across positioning, go‑to‑market, enablement, and insights while also helping build systems, establish standards, and define roles and responsibilities that scale. You’ll partner closely with Product, Sales, General Managers, Engineering, and Marketing to turn technical capabilities into differentiated market narratives and measurable business outcomes. This role is perfect for someone who is enjoys learning, has a knack for building systems, believes in and understands the value of Product Marketing, and approaches work with a positive attitude.

Requirements

6+ years of product marketing (or closely related) experience with end‑to‑end ownership of strategy and execution.
Background in technical, B2B, SaaS, engineering‑driven, or regulated industries.
Demonstrated success working in ambiguous or evolving environments.
Exceptional positioning, messaging, and narrative development.
Strong creative chops—skilled at making technical products engaging and accessible.
Cross‑functional leadership and influence without formal authority.
Program planning and prioritization across multiple initiatives.
Builder’s mindset: you are comfortable creating systems, not just operating within them.
High learning agility across technical, scientific, and regulatory domains.
Positive, collaborative attitude with a bias for action; low‑ego, high‑ownership.
Comfortable educating stakeholders and raising PMM maturity across the org.
Proficient with Microsoft Office and modern collaboration tools.
Operates independently while navigating complex stakeholder environments.

Nice To Haves

Industry experience in technical, regulated, or science‑based domains (e.g., TIC/compliance, safety, engineering, energy, industrial, healthcare, manufacturing).
Prior experience building, scaling, or maturing a Product Marketing function, especially where PMM was new or evolving.
Strong experience collaborating with sales enablement, demand gen, and brand to drive cohesive market impact.
Comfort influencing senior leaders as a trusted advisor on positioning and GTM.

Responsibilities

Own positioning, messaging, and narrative for priority products/solutions.
Bring complex, technical products and solutions to life through strong storytelling and creative concepts that resonate with both technical and non‑technical audiences.
Set the bar for content quality (value props, narratives, launch assets, web copy, case studies, battlecards).
Educate stakeholders on the importance of quality messaging, leading them through the process by modeling best practices and guiding with clarity and patience.
Serve as a strategic partner to Sales leadership; maintain a tight feedback loop on wins/losses, objections, and competitive moves.
Build enablement tools and training that improve confidence, consistency, and win rates across regions and segments for Sales and CS.
Measure adoption and impact; iterate continuously.
Own GTM strategy and execution for complex, technical offerings.
Support customer acquisition and retention through differentiated positioning and targeted programs across the buyer journey.
Ensure alignment with demand gen, field marketing, and product teams, and other relevant stakeholders to deliver measurable pipeline and revenue impact.
Help define and evolve PMM operating models, engagement frameworks, and success metrics.
Educate your cross‑functional partners on PMM scope, value, and best practices.
Help ideate on and build repeatable systems for messaging, launches, enablement, and go‑to-market execution.
Lead assessment of opportunities, buyer needs, competitive dynamics, and regulatory trends.
Partner with CX and Strategy team to synthesize insights from customers, Sales, Product, and SMEs to inform roadmap and business strategy.
Collect and convert industry insights into actionable recommendations to relevant stakeholders.