Senior Product Marketing

Hypernative•United States, NY

About The Position

Hypernative is a real-time monitoring, risk detection, and automated response solution trusted by over 200 clients, including industry leaders like Circle, OKX, and Uniswap. Our platform accurately identifies over 300 risk types with a 99.8% detection rate and an exceptionally low false positive rate of just 0.001%, providing precious minutes to respond before damage occurs. Hypernative actively secures over $100 billion in digital assets across 70+ blockchains, having already saved $2 billion in funds from hacks, exploits, and fraud. As the industry evolves toward mainstream institutional adoption, we're positioned at the intersection of blockchain innovation and enterprise risk management, serving everyone from crypto-native founders to CISOs at major financial institutions. We're seeking an experienced Content Marketing Lead to own and scale our global content engine. This is a high-impact role at the core of our pipeline strategy - where your work will directly influence how prospects discover, evaluate, and buy. You'll lead content strategy, creation, and distribution, focusing on the formats that matter most. You'll be responsible for creating compelling narratives that translate complex Web3 security concepts into clear value propositions for both technical and business stakeholders. This role requires someone who can bridge the gap between crypto-native audiences and traditional financial institutions, creating thought leadership that positions Hypernative as the leading provider for digital asset security. You'll work closely with our technical experts, as well as the Marketing, Product, and Commercial teams, to develop content that drives pipeline, builds brand authority, and educates the market on real-time security, risk prevention, and compliance. This is a high-impact role where your content will directly influence how institutions think about Web3 security.

Requirements

7+ years of content marketing experience, including a minimum of 2 years leading content, preferably in B2B SaaS, cybersecurity, fintech, or Web3
Exceptional writing and storytelling skills with a portfolio demonstrating the ability to simplify complex technical concepts
You've built scalable content operations using AI - from automating workflows and personalizing content at scale to creating systematic processes that multiply output without sacrificing quality.
Experience creating content for both technical audiences (developers, security teams) and business stakeholders (executives, risk managers)
Strong understanding of content distribution channels and what drives engagement across different platforms
You can develop a high-level strategy, but also roll up your sleeves and execute
Comfortable with ambiguity, fast pace, and changing priorities - you take initiative without waiting for perfect conditions.

Nice To Haves

Familiarity with Web3, blockchain technology, DeFi, or cryptocurrency markets
Background in cybersecurity, risk management, or financial services
Experience in marketing to institutional/enterprise audiences, particularly in financial services
Understanding of SEO best practices and content optimization
Previous experience in early-stage or high-growth startups

Responsibilities

Develop and execute a comprehensive content marketing strategy targeting both crypto-native organizations and institutional financial services
Create thought leadership content that positions Hypernative at the forefront of conversations around risk infrastructure, programmable compliance, and institutional Web3 security
Create sophisticated, technical content that positions us as thought leaders among senior security, risk, and compliance executives and decision-makers
Translate technical security concepts (exploit detection, threat monitoring, automated response) into compelling narratives
Own the content calendar and manage content production across multiple formats: blog posts, whitepapers, case studies, social media, and video
Develop long-form content (whitepapers, research reports, guides) that establishes Hypernative as a thought leader in digital asset security
Write and ghostwrite content for executive team and technical experts for publication on socials, industry media, and at conferences
Build relationships with industry publications and secure contributed content placements
Lead rapid-response content creation around security incidents and exploits where Hypernative's platform provides value
Develop case studies and success stories demonstrating real-time threat prevention and loss prevention
Create technical breakdowns and post-mortems that showcase our detection capabilities and security expertise
Build frameworks for turning security events into educational content and market positioning opportunities
Support the creation of marketing collateral and messaging for commercial teams
Support Product Marketing with content focused on our users including feature releases, use case guides, and solution briefs
Collaborate on webinar content, conference presentations, and speaking submissions
Establish content performance metrics and regularly analyze what drives engagement, pipeline, and brand awareness
Optimize content for SEO and discoverability across institutional and crypto-native search behavior
A/B test messaging and formats to continuously improve content effectiveness
Maintain content audit processes and update evergreen content to ensure accuracy and relevance