Senior Product Marketing Manager

Auctane•Austin, TX

3d•Hybrid

About The Position

The Senior Product Marketing Manager is a master in defining, solidifying, and growing the product set and user base that they are assigned to. This individual develops a deep understanding of our position within the market, how we compare relative to competitors, how we’re priced, and the features our users need and how to lead a team to execute on the goals set. As a Senior Product Marketing Manager you are closely aligned with Executives, Product Management, Sales, Support, Operations, and Brand Management teams. In coordination with the Sr. Product Marketing Manager(s), you are responsible for building successful Go-To-Market strategies, including research, goal setting, tracking, target audiences, launch activities, team training, and communicating results to key stakeholders. You will drive cross-functional vertical strategies and competitive intelligence to accelerate client acquisition, improve LTV, and scale product adoption through data-driven reporting and organizational alignment.

Requirements

4+ years in a dedicated product marketing role.
Five or more (5+) years’ experience in marketing, B2B marketing and SaaS preferred
Bachelor’s degree or equivalent years’ experience.
Experience working with multiple brands in a cross-functional organization.

Nice To Haves

Excellent written and verbal communication skills
Analytical problem-solver
Ability to work across teams to get the job done
Strong research and deducing skills
Looker
JIRA
Confluence
Asana
Google Suite
Microsoft Office Suite

Responsibilities

Go-to-market strategy
GTM strategy creation
Competitive landscape research
Cross-team communication structure
Persona development and competitive analysis
Buyer personas
Customer journey/lifecycle
Competitive landscape
Product feature adoption
Positioning to drive product adoption
Strategies to grow adoption
Sales enablement and training
Sales messaging development
Battlecard development and implementation
Team Leadership
Run multiple projects with different stakeholders
Generate alignment across org and in department
Help team members advance in their skills, career, and role

Benefits

Flex Time Off policy
12 paid holidays
401k employer matching program
Annual merit reviews
Company events
Attractive office space in the heart of central Austin, Texas (free drinks, snacks…)
Weekly catered lunches
Medical, dental, and vision plans
Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
Employee Assistance Program (up to 8 free mental health sessions)
Gym discounts
Education reimbursement
Employee Referral Program
Inclusive, casual and upbeat work environment