Product Marketing, Senior Specialist
About The Position
Join Vanguard’s Financial Advisor Services team to help accelerate the growth of our Direct Indexing offering, one of the firm’s fastest-growing products. As a Senior Product Marketing Specialist, you will lead end-to-end marketing strategy and go-to-market efforts, translating business priorities into targeted campaigns that drive advisor adoption and measurable results. This role partners closely with product, sales, and analytics teams to deliver data-driven marketing plans, shape product positioning, and optimize performance across channels. The ideal candidate brings strong product marketing experience, knowledge of investment products and markets, and a proven ability to influence stakeholders and execute integrated campaigns that deliver business impact.
Requirements
- Minimum five years related work experience, two years of marketing experience.
- Working knowledge of Vanguard's investment product line-up and an understanding of the overall investment markets.
- Undergraduate degree in Marketing or equivalent experience required.
- Graduate degree preferred.
Responsibilities
- Independently initiates and/or leads product marketing programs, initiatives, promotions, or research projects.
- Identifies opportunities for developing new products, improving existing products, applying products in various markets, and extending product lines.
- Creates product marketing plans by translating business objectives into defined marketing goals, strategies, and tactics.
- Participates in the development and pricing of new products and enhancements and works with business and communications to develop roll out strategies and timelines.
- Develops and tracks metrics for success.
- Provides guidance and consultation on marketing best practices and common obstacles based on prior experiences.
- Monitors and analyzes product and marketplace trends, client needs, and competitive offerings across applicable market to directs marketing plans.
- Serves as a trusted advisor and internal expert to ensure the right solution is developed for various partners.
- Proactively communicates status and issues of marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.
- Builds and maintains effective relationships.
- Proactively fosters communication between internal department and external departments stakeholders.
- Influences key decisions across stakeholder groups.
- Proactively identifies, manages, and mitigates risks on marketing activities.
- Communicates solutions on key issues on marketing activity to management and stakeholders to obtain their input and buy-in as appropriate.
- Educates the marketing team on the features, benefits, and associated messaging for all products and ensures these are consistently applied across all channels.
- May serve as a mentor and role model for less experienced product marketing crew.
- Participates in special projects and performs other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
