Senior Product Marketing Specialist

Wolters Kluwer • Kennesaw, GA

3d • Onsite

About The Position

As a Senior Product Marketing Specialist, you will bridge the gap between market research and strategic execution. Your role will involve conducting in-depth market analysis, developing compelling product messaging, and coordinating with various teams to ensure successful product launches. You will make significant contributions to the overall product marketing strategy, leveraging your skills to enhance our market presence and drive customer engagement.

Requirements

• Market Research: Proficient in conducting in-depth market research.
• Competitive Analysis: Ability to analyze competitive products and strategies.
• Product Messaging: Developing persuasive product messaging and communication.
• Data Analysis: Strong data analysis skills for understanding market trends.
• Strategic Planning: Involvement in strategic planning and execution.
• Project Management: Managing multiple projects and timelines effectively.
• Software Proficiency: Proficient with marketing tools and analytics software.
• Customer Focus: Advanced skills in understanding and addressing customer needs.

Responsibilities

• Develop and execute comprehensive Go To Market plans.
• Conduct detailed market research and customer analysis.
• Create and refine product messaging and positioning.
• Monitor and analyze competitive landscape.
• Track and report on key marketing metrics and KPIs.
• Partner with product development to incorporate customer needs.
• Create marketing collateral and assets.
• Coordinate product launch activities across departments.
• Analyze pricing strategies and suggest adjustments.
• Evaluate and respond to market changes and trends.

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed