Senior Specialist, Marketplace Activation

VF Corporation • Greensboro, CO

5d

About The Position

The Senior Specialist, Marketplace Activation drives the regional execution of our e-commerce go-to-market strategies. This role partners closely with marketplace, brand, and commercial stakeholders to support execution of marketplace growth initiatives and ensure alignment with global strategies. You will support VF’s amazing Brands on their current marketplace platforms, manage commercial partner channels, and optimize demand/supply growth to maximize marketplace revenue.

Requirements

• 5-7 years of digital marketing, e-commerce operations, or marketplace growth experience.
• Bachelor’s degree in Business, Marketing, Economics, or a related quantitative field.
• Proactive, solutions-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Deep familiarity with major e-commerce ecosystems (e.g., Amazon, Shopify, regional delivery/on-demand marketplaces).
• Mandatory hands-on experience using Rithum (ChannelAdvisor/CommerceHub) for product data feeds and channel mapping.
• Advanced proficiency in Excel, Google Analytics, or Tableau.
• Proven experience managing multi-stakeholder projects.
• Ability to turn complex data points into clear growth strategies.

Responsibilities

• Adapt and scale global go-to-market strategies for local and regional marketplace channels.
• Launch Brands on New Marketplaces: Coordinate Brand commercial activations.
• Serve as the primary operational contact for key commercial partners, vendors, or digital platforms.
• Ensure external channel partners adhere to brand guidelines, SLAs, and commercial agreements.
• Partner with internal Product, Marketing, Sales, and Operations teams to remove execution bottlenecks.
• Measure activation ROI, customer lifetime value (LTV), conversion rates, and gross merchandise value (GMV).
• Translate performance metrics into operational reporting and actionable recommendations for marketplace, brand, and leadership stakeholders.
• Optimize product assortment, content readiness, promotional execution, and marketplace performance to support revenue and growth objectives.
• Monitor marketplace health metrics, identify performance gaps, and recommend corrective actions to improve seller and consumer experience.

Benefits

• Annual incentive plan
• Sales incentive
• Commission potential
• Medical plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior