Senior Social Writer (temp role)

Hammer Creative•Los Angeles, CA

53d•$40 - $56•Remote

About The Position

Hammer Creative is seeking an experienced Senior Social Writer for temporary, project-by-project freelance work. The role sits between Social Writer and Creative Lead/Senior Social Writer, maintaining Social Writer responsibilities while adding creative leadership and serving as an internal quality backstop. The Senior Social Writer develops a wide range of high-quality social content, including for games they may not already know, and ensures concepts are well presented and meet Hammer’s standards. After a client selects a concept, the writer leads the development of social assets, addresses client feedback, and helps deliver what Hammer and the client expect. The role works closely with writers, editors, capture artists, and producers. Social content is the primary focus. The Senior Social Writer translates client briefs into internal briefs, develops and presents varied concepts, and guides work from ideation through capture and edit. They are expected to develop platform-native work for TikTok, Instagram, YouTube, and emerging platforms, with awareness of formats, trends, creator behaviors, memes, hooks, pacing, and audience expectations. They should stay current on the games they support by playing them and researching updates, modes, trends, player behaviors, and community context. The role also offers opportunities to develop toward Creative Lead responsibilities on work beyond social, including straightforward gameplay trailers and recurring, longer-form social series. This may involve developing creative approaches and visual references, overseeing scripts and concepts, preparing client presentations, and leading client presentations and feedback calls. This is a temporary freelance opportunity. Work is offered according to project needs, scope, and availability; booking length and hours vary, and future work is not guaranteed. Standard remote working hours while booked are 9:00 AM–6:00 PM PT. The stated pay range is $40.00–$56.25 USD per hour for LA-based work, depending on experience and qualifications.

Requirements

Experienced in creating social content and able to develop quality creative content across projects, including projects involving unfamiliar games.
Able to create a prolific range and variety of social content and demonstrate broad creative ability.
Able to ensure concepts are creative, well presented, and meet Hammer’s quality standards.
Able to lead social asset development after client concept selection and address client feedback.
Able to develop platform-native concepts and understand social formats, trends, creator behaviors, memes, hooks, pacing, and audience expectations.
Able to keep current with supported games and their trends, updates, modes, player behaviors, and communities.
Available to support temporary, project-by-project freelance work; bookings depend on project needs, scope, and availability.

Nice To Haves

Experience or interest in developing as a Creative Lead on projects beyond social.
Ability to contribute to straightforward gameplay trailers and recurring, longer-form social series.
Experience developing visual references, client-facing scripts, director-treatment slides, and creative presentations.
Ability to lead client presentations and feedback calls.
Interest in collaborating across game marketing and entertainment and jumping into new creative challenges.

Responsibilities

Translate client briefs into internal Hammer briefs that help creatives get started.
Write initial seeds and develop client-facing concepts that creatively and effectively showcase in-game content on social platforms.
Develop platform-native concepts for TikTok, Instagram, YouTube, and emerging platforms, informed by current formats, trends, creator behaviors, memes, hooks, pacing, and audience expectations.
Generate a high volume and variety of creative approaches from a single brief, exploring different tones, formats, hooks, and creative territories before developing the strongest concepts.
Act as creative lead on client social asks by selecting seeds and providing feedback on concept decks before they are presented to clients.
Turn selected concepts into capture beat sheets and shot lists.
Review capture shot lists and guide capture artists on the intended execution, including gameplay versus freecam and key beats.
When time allows, provide live feedback to capture in Discord and build creative relationships with capture artists.
Provide feedback to capture and editorial on edits to clarify and elevate concepts and make them entertaining.
Stay current on supported live-service games by playing them and researching titles, trends, updates, modes, player behaviors, and community trends.
Contribute to briefs for trailers and high-end social series, including creative thought starters and a clear point of view on elevating the assignment.
Oversee and contribute to distinct creative approaches for trailers or high-end social series, including visual references that communicate each concept’s editorial, graphics, and capture approach.
Oversee feedback and development of internal selects into client-facing scripts, including a concept introduction slide and visual director-treatment slide.
Create a client deck with three scripts and an introductory slide explaining the creative approach, using an existing client deck as a starting point and without Art team assistance.
Oversee the creative development of scripts and concepts from ideation through trailer completion.
Lead client presentations and feedback calls to communicate scripts, concepts, and creative strategy.
Collaborate with Hammer’s writers, editors, capture artists, and producers to support high-quality social creative.