Senior Socal Media Specialist

American Addiction Centers•Winston-Salem, NC

10d•$38 - $57•Hybrid

About The Position

This role will support Enterprise social efforts with an enhanced focus on Wake Forest University School of Medicine and our Innovation Quarter. This role is mostly remote, but candidates must be local to Winston-Salem market to routinely be on site to capture content and provide event and activation coverage. Primary hours are first shift, but occasional night or weekend event coverage will be necessary. You will develop, execute and contribute to Advocate Health’s social media strategy to facilitate access, awareness and engagement on Advocate Health’s social media platforms. This position will produce content that will be You will be responsible for developing and implementing comprehensive social media strategies, lead campaigns, and analyze performance metrics to optimize future efforts, as well as creating, designing and writing content for brand’s social media audiences as well as additional tasks, including but not limited to executing paid strategies, editing content, monitoring and responding on social channels, proofreading, creating videos and social media graphics.

Requirements

None Required.
Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.
Typically requires 5 years of experience in day-to-day management of social media platforms.
Organized and detail oriented.
Strong written and oral communication skills.
Ability to operate independently in a self-directed, deadline-driven environment.
Ability to collaborate effectively with all levels of clinicians, management, executives, etc.
Advanced expertise in social media management and analytics tools, Microsoft Office products and familiarity with WordPress.
Ability to develop social media strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of social media leadership
A flair for creating persuasive content and communicating effectively (and differently) depending on the medium.
Proactive, independent and takes initiative with consistent follow through. Results oriented.
Superior time management skills, with capability of working with and meeting deadlines. Ability to handle tasks and complete work accurately and within a short timeframe.
Ability to think critically, seek understanding of complex concepts, work to synthesize information, and create clarity to support sound decision-making.
Strategic thinker with ability to work in a team environment on initiatives that drive business results.
Thrives in a fast-paced environment, having a change mindset and comfortable navigating ambiguity.
Strong interpersonal communications skills with the ability to collaborate effectively with others.
Ability to mentor junior team members and lead projects.
Excellent oral and written communications and relationship development skills.
Manage timelines, ensuring efficiency and effectiveness of communication activities.

Nice To Haves

Experience working in a large, matrixed organization
Ability to create and edit content from start to finish
Ability to multi-task coverage during a live event
Knowledge of different creation and editing tools or programs

Responsibilities

Contributes to development of the overall social media strategy through posting regularly on all of Advocate Health’s platforms (i.e. Facebook, Instagram, LinkedIn, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement, maintain reputation and promote system and generate buzz around marketing campaigns.
Crafts strategies, creates daily posts and implements paid ad strategies for platforms with branded and professional images that increase brand awareness, build reputation and foster engagement amongst our communities.
Travels to locations to photograph and film evergreen and on-trend content for social media.
Consistently monitor pages to ensure comments within community are appropriate, and promptly addresses community comments, reviews, questions and/or concerns.
Stays ahead of social media content industry news and best practices. Provides input into strategic direction for brand’s social media channels. Participates in creative brainstorming sessions to develop new, more effective ways of engaging social space.
Assists as liaison between operations and system teams to support content through social media promotion (internally and externally). Assists community management coverage.
Executes on day-to-day reputation management strategies and monitors all social channels to ensure our consumers are being responded to in a timely manner.
Provides support and coverage at community and partner events and serves as a live in-person social media support for system-wide and site events, sports partnership events, community initiatives, etc. Collaborates with students. patients, families, associates and clinical professionals to develop interesting and compelling stories through our partnerships and events that enhance the brand.
Maintains running monthly editorial calendars including pre-approved posts supporting brand and organizational goals.

Benefits

Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
Premium pay such as shift, on call, and more based on a teammate's job
Incentive pay for select positions
Opportunity for annual increases based on performance
Paid Time Off programs
Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
Flexible Spending Accounts for eligible health care and dependent care expenses
Family benefits such as adoption assistance and paid parental leave
Defined contribution retirement plans with employer match and other financial wellness programs
Educational Assistance Program