Media Specialist Senior

New Mexico State University•Las Cruces, NM

5d•$18•Onsite

About The Position

The Cooperative Extension Service at New Mexico State University is seeking a creative and results-driven Marketing Specialist I to join our team at NM EDGE in Albuquerque. This position plays a key role in promoting professional development programs, workshops, conferences, certifications, and training opportunities through strategic marketing initiatives designed to increase awareness, engagement, and program participation. The successful candidate will develop and execute multi-channel marketing campaigns utilizing email marketing, social media, websites, landing pages, and print materials. Responsibilities include creating compelling marketing content, maintaining brand consistency, managing digital communications, supporting event marketing efforts, conducting market research, and analyzing campaign performance to drive continuous improvement. This position will also help enhance the organization's online presence and improve the user experience for program registration and information access. Ideal candidates will have experience with digital and traditional marketing, strong written communication skills, the ability to create engaging promotional materials, and proficiency in marketing analytics and data interpretation. The selected candidate should be organized, detail-oriented, and capable of managing multiple projects and deadlines in a collaborative environment. Join NMSU Cooperative Extension Service and help connect New Mexicans with valuable educational and professional development opportunities through innovative marketing and outreach strategies.

Requirements

High School diploma + 3 years of relevant experience or an Associate's Degree + 1 year of relevant experience.

Nice To Haves

Experience with digital and traditional marketing
Proficiency with data analytics and interpretation
Ability to draft engaging copy, email campaigns, and advertising materials.

Responsibilities

Develop marketing plans to increase awareness and participation in professional development programs.
Identify target audiences and tailor messaging to their needs.
Establish campaign goals, KPIs, and success metrics.
Design and execute multi-channel campaigns using email marketing, social media, websites and landing pages, and print materials.
Coordinate campaign timelines and promotional schedules.
Develop compelling content for training announcements, brochures, and web pages.
Ensure messaging aligns with organizational branding.
Promote workshops, conferences, webinars, certifications, and training programs.
Implement strategies to increase registrations and attendance.
Encourage repeat participation and long-term learner engagement.
Track campaign performance using analytics tools.
Provide recommendations for improvement based on data.
Ensure all communications meet brand standards.
Create templates and guidelines for marketing materials.
Uphold organizational messaging and visual identity.
Update websites.
Improve user experience for online registration and information access.
Assess industry trends and competitor offerings.
Recommend new promotional opportunities and program enhancements.
Promote conferences, training sessions, and workshops.
Coordinate pre-event, during-event, and post-event communications.