Senior Specialist, Media Strategy

Known•New York, NY

1d•$80,000 - $90,000

About The Position

Known's Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for a Senior Specialist, Media Strategy to join the team and work alongside data analysts, buyer scientists and channel activation teams.

Requirements

2-4 years of media planning experience; agency experience preferred
Broad knowledge of the overall media landscape, consumer behavior and media consumption with the ability to pull competitive reporting and target insights using media research/reporting resources
Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
Curious mindset with strong critical thinking skills needed to solve diverse business challenges
Experience working with clients, vendors or suppliers with the ability to develop trusted relationships
Superb communication and developing presentation skills
Ability to work collaboratively in a cross-functional environment (internally & externally)
Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
A data-driven approach, leveraging insights to develop strategy and define measurement
Strong proficiency in Google Suite with keen attention to detail
Experience using Mediaocean, Lumina, and Prisma
Basic understanding of media activation platforms such as Google Ads, Meta Ads, The Trade Desk, etc.

Responsibilities

Support the development of cross-channel strategy & planning for media accounts both externally and internally
Develop a deep understanding of clients’ business goals, marketing objectives and competitive constraints for the purpose of creating agency media planning outputs
Collaborate with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
Maintain internal and external status documents, and walk teams through weekly status meetings
Ability to analyze the media landscape, such as competitive insights, audience definitions, and media consumption behaviors that lead into media plan implications
Support assigned aspects of client relationships
Foster collaboration between teams; work with partner creative agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns
Support cross-channel budget management working with client and internal stakeholders
Assist in the development and management of timelines to ensure deliverables are executed in a timely manner
Steward planning budgets and media activity across multiple campaigns
Assist with creative naming, trafficking, and creative handoff
Coordinate with buyer scientist and channel teams to map strategy with activation
Track measurement plan