Media Strategy Specialist

BMO•Toronto, ON

1d•CA$45,500 - CA$84,500

About The Position

As a Media Strategy Specialist at Blue Rewards, you will work with Media Strategy Manager to successfully plan and manage all 360 media strategies and recommendations for our Partner or Program Marketing initiatives. You will seek new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and play a key role in ensuring all projects are completed on time and on budget.

Requirements

Typically between 3 – 5 years of relevant experience and/or certification in related field of study or an equivalent combination of education and experience.
Degree/diploma in marketing, advertising or communications.
Specialized knowledge from education and/or business experience.
Verbal & written communication skills - In-depth.
Collaboration & team skills - In-depth.
Analytical and problem solving skills - In-depth.
Influence skills - In-depth.

Nice To Haves

The successful candidate will be knowledgeable in best practices across Partner teams in the Coalition.
They will have a focus on recommending solutions and ideas for non-Blue Rewards related marketing and collaborate with internal marketing teams to ensure Blue Rewards marketing solutions meet Partners’ needs.
The candidate will also have an understanding of how to optimize Blue Rewards vehicles and channels into Partner marketing and business.

Responsibilities

Create, execute & optimize marketing strategies across paid and owned media channels
Work within multiple digital media channels such as Facebook Ads Manager, Pinterest, TikTok, Google Ads as well our own Blue Rewards channels like email, in-app, onsite and push notifications
Collaborate with multiple teams across Marketing, Analytics, Performance Media, Campaign Delivery, to provide robust media recommendations and plans to achieve Partner/Program goals, and collaborate to deliver meaningful campaign reporting for next campaigns
Ensure timely completion and delivery of media marketing campaigns.
Generate asset matrix’s for Marketing and Creative briefing based on Channels, campaign objectives from Brief and audience recommendations, for creative development
Coordinate trafficking of creative assets for campaigns from Marketing, in collaboration with the execution team, internal and external creative partners, media agency and vendors.
Report on campaign performance and deliver key insights to stakeholders in Marketing in collaboration and partnership with the A&I teams, Execution teams, and Performance Media
Perform data analysis in partnership with Performance Media and Execution teams regularly as part of campaign reporting, to bolster insights and identify optimizations
Ensure seamless project management through clear & accurate documentation, and following team processes across ClickUp and Newman.
Support ongoing financial record management via Newman, generating media plans, and ensuring the correct approved IOs are in the system for financial reporting to support Marketing.