Senior Social Media Manager (Paid & Organic)

Landing • Birmingham, AL

8d

About The Position

Landing is seeking a Senior Social Media Manager to own its social presence from end to end, building both organic and paid social into a growth engine that drives awareness, engagement, and booked apartments. This role is focused on real business impact, introducing Landing to new audiences and converting that attention into customers. As the first person to own this function, reporting to the Senior Director of Performance Marketing, you will have the budget, creative freedom, and autonomy to experiment and build a social program from the ground up.

Our best-performing work is sharp, specific, and occasionally funny, naming what's wrong with the alternatives. This role is ideal for someone with a portfolio of scrappy, performance-driven work rather than just polished brand work.

Requirements

• 4+ years of experience running paid social campaigns with significant budget authority, with accountability for return on investment.
• Proven ability to create content, including copy, static images, and short-form video, from concept to post without relying on external designers.
• Strong organic social media instincts, understanding what drives scrolling stops, follows, and meaningful engagement.
• Experience with proper testing methodologies such as holdouts and geo splits, and understanding the nuances of platform-reported ROAS.
• Comfort with data and analytics, including CAC and payback, with the ability to defend budget requests with mathematical reasoning.
• Proficiency in using AI tools in a daily workflow for generation, iteration, and automation, with a clear understanding of their limitations.
• A preference for volume and iterative improvement over perfect, delayed output; 'something imperfect this week beats something perfect next month'.

Responsibilities

• Manage paid social campaigns across Meta, TikTok, Reddit, and YouTube with full budget authority, measured on booked revenue and customer acquisition cost, tested for incrementality.
• Develop and execute organic social strategy focusing on audience growth, engagement that converts, and lift in branded searches.
• Create and direct social media content, including writing copy, static images, and short-form video.
• Implement rigorous testing methodologies for audiences, hooks, formats, and landing pages, documenting results and measuring incremental impact.
• Develop owner-facing content for LinkedIn, targeting multifamily owners and asset managers.

Benefits

• Opportunities for upward mobility
• Competitive compensation
• Stock Options
• Medical, dental, vision, life, AD&D, disability, mental health, pet, commuter benefits, and FSA or HSA options
• 401(k) plan + access to ImmediatePay
• Generous paid time off policy
• $750 USD annually in Landing Stays travel perk

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed