Social Media Account Manager - Paid Social

MGH•Hunt Valley, MD

1d•$70,000 - $85,000•Hybrid

About The Position

MGH, a full-service marketing communications agency, is currently seeking a Social Media Account Manager with 4-6+ years agency or in-house experience to join our social media marketing team as a hybrid or in-office employee. You’ll join a passionate, collaborative team at an agency with more than 30 years of experience helping brands grow. We’re proud of our 90%+ employee retention rate and our vibrant culture rooted in creativity, collaboration, and results. We’re undergoing a transformation as an agency, so you’ll be joining at a critical time, helping to shape how we evolve, grow, and present ourselves to our target categories.

Requirements

3-6+ years managing paid social media efforts
Deep understanding of advertising, website, e-comm, and business metrics
Deep experience with ad campaign planning, set-up, management, analysis, and reporting
Hands-on planning and buying experience across Meta and TikTok, ideally with experience across other social platforms, such as Snap, LinkedIn, and Pinterest
Copywriting ability
Close familiarity with unpaid social media tactics and influencer marketing
Adaptable, flexible

Responsibilities

Serve as the primary forward-facing paid social strategist on various client account(s), building relationships with assigned clients and teams
Execute paid social buys in collaboration with various internal teams
Work with and guide design team to create visual ad elements
Offer copywriting for paid social ads
Work with clients and internal teams to define success metrics and evaluate business impact of digital strategies and projects
Develop reporting templates
Offer daily monitoring and analysis of results across paid social platforms
Offer frequent campaign optimizations
Compile weekly, monthly, quarterly, and annual reports and plans
Ensure ongoing education around tactics and emerging trends relevant to paid social, AI integrations, and client industries
Educate internal teams and clients on trends, behaviors, and technologies
Seek out ways to grow existing client business
Provide insights and recommendations when pitching new business