Senior Social Media Manager

Culture Amp•San Francisco, CA

14d•$116,000 - $130,000•Hybrid

About The Position

Culture Amp is seeking a Senior Social Media Manager to lead social strategy and execution across its social channels. This role sits on the Corporate Marketing team and reports to the Director of Content Strategy and Campaigns. The Social Media Manager will shape Culture Amp's presence, ensuring it is clear, thoughtful, confident, and human. The role involves close collaboration with Brand, Communications, Design, Content, PMM, People Science, and Events teams to connect social media efforts with key company moments such as product launches, thought leadership, live events, and cultural conversations. The ideal candidate will possess strong editorial instincts, platform fluency, and an understanding of how to resonate with diverse audiences, including HR practitioners and executive business leaders.

Requirements

5-7 years of social-first experience, ideally in B2B or tech.
Demonstrated ability to build performance-aware strategies across multiple social channels.
Strong understanding of content effectiveness on different platforms and adaptability to platform evolution.
Excellent writing and editing skills, with a track record of developing a strong brand voice, editorial strategy, or personality on social platforms.
A strong eye for design and ability to collaborate with creative partners.
Strong organizational and project management skills, with comfort working across functions and stakeholders.
Proactive mindset: ability to spot gaps, move quickly, and recommend improvements.
Confidence creating content for diverse audiences, from HR practitioners to executive business leaders.
Comfort working in a fast-moving environment where strategy and execution are closely linked.

Nice To Haves

Experience building employee advocacy, internal influencer, or executive social programs.
Strong video instincts, including filming and editing social-first content.
Familiarity with AI tools that improve creative workflows and content production.
Experience supporting social strategy around events, launches, or integrated campaigns.

Responsibilities

Build and evolve organic social strategies across platforms like LinkedIn, YouTube, and Instagram, and evaluate new channels.
Develop and execute the company's Reddit strategy.
Design, build, and evolve a distinct and engaging social media personality and narrative for Culture Amp.
Own day-to-day content planning, publishing, and community engagement across social channels, maintaining a consistent, creative, and on-brand voice.
Write and edit social copy for various audiences and moments, demonstrating strong grasp of platform nuance, clarity, and tone.
Partner across campaigns, product launches, people science insights, live events, and thought leadership initiatives to create engaging social-first content.
Partner with communications and PR teams to align social strategy with brand reputation milestones and amplify narrative across earned and owned media.
Lead event promotion before, during, and after events, including creating on-brand coverage.
Create and distribute social toolkits for internal partners, including copy, assets, alt text, and posting guidance.
Help grow Culture Amp’s internal influencer and employee amplification approach.
Build and iterate on AI-powered workflows to reduce repetitive work and enhance strategic and creative thinking.
Apply AI fluency to Culture Amp's presence in broader AI conversations on social media.
Monitor performance and share insights on engagement, reach, and brand impact.
Stay informed about platform shifts, trends, and cultural moments, translating them into creative opportunities.
Direct, shoot, and edit social video, using various formats to tell stories across channels.