Senior Social Media Manager

Stand Together•Arlington, VA

About The Position

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. Stand Together Communications is seeking a Senior Social Media Manager to lead the planning, oversight, and execution of digital strategies and campaigns that advance Stand Together’s priority initiatives. In this role, you’ll manage social media strategy and content for Americans for Prosperity (AFP), AFP Foundation (AFPF), and other Stand Together community partners. You will help shape broader digital campaigns to build awareness, engage audiences, and drive organizational goals. You will partner with AFP’s public policy experts, grassroots teams across the country, and federal affairs team to educate Americans on crucial public policy issues, drive advocacy and accountability efforts, and more through your expertise with social media strategy, content creation, and data analysis.

Requirements

5+ years of experience in a digital communications or marketing role owning content and strategy for social media
Strong understanding of social media trends, strategy, and best practices
Experience in grassroots political advocacy, political campaigns, or public policy
Willingness to collaborate and a passion for policy issues
Ability to create graphics, script, film, and edit social-first video, and draft compelling copy
Experience working with multiple priorities and stakeholder relationships concurrently
Out-of-the-box mindset to propose innovative and experiential digital strategies
Experience with social media platforms and digital content management systems
Strong critical thinking skills and creative mindset to develop effective engagement tactics
Excellent written and verbal communication skills
Attention to detail and project management skills
Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect

Nice To Haves

3+ years of experience creating digital strategy
3+ years of social media experience in political campaigns, public policy organizations, government offices, or other political work
Digital marketing agency experience

Responsibilities

Drive the development and execution of fully integrated digital communications campaigns that support the Stand Together community’s priority initiatives
Manage AFP and AFPF’s social media channels, driving strategy and innovation in support of their grassroots political and public policy work
Collaborate with key stakeholders and team members to ensure that goals are properly identified, digital plans are fully integrated with comprehensive communications strategies, and ongoing performance is measured and reported
Ensure that plans leverage our internal capabilities and account for long-term needs to build and maintain audience reach through websites, social media, and email marketing
Identify creative, out-of-the box ways to engage on issues and to capture opportunities that align with priorities and goals
Increase the awareness and exposure of critical branded priority initiatives through paid advertising and organic promotion on social media and other digital platforms
Develop regular reports to track key metrics across digital platforms and communicate performance to key stakeholders
Establish and maintain workflow processes and structure to maintain effective execution on multiple issue areas