Senior Manager, Social Media

Trend Micro•Austin, TX

About The Position

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly. Role Summary As Market Influence scales, TrendAI is establishing dedicated, global ownership of its social function across both organic and paid. This role sets social strategy for TrendAI's brand and executive channels, builds the attribution that connects social activity to results and leads the social team.

Requirements

6+ years in social media marketing with hands-on paid social ownership (strategy, budget, targeting, optimization) and organic strategy
Track record building social attribution/measurement and reporting ROI to leadership
Strong editorial and brand judgment for a B2B/executive audience
Experience directing agencies or vendors on execution while keeping strategy in-house
High AI fluency; fast adopter of new tooling and workflows
Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward.
The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

Nice To Haves

B2B tech / cybersecurity; understands the CISO/security audience
LinkedIn-first organic and paid expertise; executive and employee-amplification programs
Familiarity with social/measurement platforms
People-leadership experience

Responsibilities

Own social strategy — organic + paid
Set the organic and paid social strategy across TrendAI's brand and executive channels, aligned to campaigns and market-leadership themes
Bring deep paid-social expertise: audience strategy, budget allocation, testing, and optimization
Own the volume-vs-impact call — prioritizing well-timed, well-targeted posts that optimize for engagement and channel health
Prove return
Partner with the Data & Analytics Lead to stand up social attribution and a clear performance story for leadership
Own social performance reporting and optimization loops
Run the engine
Direct agency partners on execution as the “arms and legs” — briefing, quality control, and reviewing output through the in-house measurement stack
Plug social into the editorial engine — take packaged stories from the editorial board and land them well across channels
Coordinate executive/host and guest promotion (e.g. podcast episodes) with the influencer/podcast and executive communications pods
Lead the team
Lead and grow the social team and add capacity as the function scales