Senior Social Media Lead

Nscale•San Francisco, NY

10d

About The Position

We’re looking for a senior, strategic Social Media Lead with 10+ years of experience scaling global B2B tech brands to millions of followers and highly engaged communities. This is not a “manage the channels” role, this is a build, scale, and reinvent mandate. You’ve done this before. You’ve grown audiences from zero to massive scale, shaped category narratives, and built social engines that directly impact pipeline and brand equity. Now, you’re ready to do it again, this time by designing and operating AI-native social workflows. This role sits at the heart of the Content Team and at the intersection of AI infrastructure, HPC, and enterprise technology, translating complex innovation into compelling, high-impact social storytelling at global scale.

Requirements

10+ years in social media, digital strategy, or content leadership
Proven track record of scaling global B2B tech brands to millions of followers
Experience in AI, Cloud, HPC, SaaS, or deep tech environments
Demonstrated success building repeatable, scalable growth systems
Deep understanding of social platform mechanics, algorithms, and emerging trends
Strong grasp of AI tools and automation in content creation
Experience building AI-native or AI-enhanced workflows
Exceptional storytelling ability, especially for technical audiences
Builder mentality: you create systems, not just campaigns
Highly experimental and data-driven
Comfortable operating at global scale and high ambiguity
Equal parts strategist and operator

Nice To Haves

Experience growing developer or technical communities
Background working with executive thought leadership at scale
Familiarity with AI video, or generative content systems
Experience managing or scaling distributed/global teams

Responsibilities

Own and evolve the global social media strategy across all major platforms (LinkedIn, X, YouTube, emerging channels)
Position the company as a category leader in cloud AI
Define and execute audience growth strategies that scale communities into the millions
Lead social as a core business driver, not a support function
Design and implement AI-powered content pipelines (ideation, creation, distribution, optimization)
Leverage AI, automation, and emerging tools to 10x content velocity and quality
Continuously experiment with new formats and real-time content systems
Build scalable systems—not one-off campaigns
Translate complex technical topics (AI Cloud, HPC, full-stack AI infrastructure) into clear, compelling narratives
Oversee creation of thought leadership, technical storytelling, and executive voice amplification for social channels
Drive always-on content engines and moment-based marketing
Build and nurture global communities of practitioners, developers, and enterprise buyers
Develop programs that turn audiences into advocates and contributors
Scale engagement strategies that go beyond vanity metrics to meaningful interaction
Partner with Product, Developer Relations, PR, and Demand Gen to align messaging and campaigns
Support executive leadership in building high-impact personal brands
Act as a strategic advisor on digital presence and narrative positioning
Define and track KPIs tied to growth, engagement, and business impact
Use data and experimentation to continuously refine strategy
Own reporting frameworks that connect social to pipeline and brand outcomes