Senior Social Manager

Sundial Media & Technology Group•New York, NY

41d•$100,000 - $110,000•Hybrid

About The Position

The Integrated Marketing department at Sundial Media & Technology Group (SMTG) is seeking a Senior Social Media Manager to lead social storytelling with a primary focus on Refinery29, while supporting key company-wide tentpoles and cultural moments across the portfolio. This role is hands-on, operating at the intersection of editorial, video production, and social strategy. The ideal candidate has strong content creation skills, experience producing short-form video content, and pop culture fluency. The Senior Social Media Manager will report directly to the Vice President of Social and work alongside a team that moves fast and cares deeply about the work. This role requires a self-starter who thrives with autonomy, is collaborative by nature, and confident in their ability to execute and bring ideas to life. This will be a hybrid role based out of our Brooklyn, NY office: Tuesday–Thursday onsite, and Monday/Friday remote.

Requirements

5 to 7 years running social for a consumer media brand, digital publisher, or creator-driven company.
Deep familiarity with TikTok and Instagram best practices: pacing, hooks, structure, captions, and trend fluency.
A real editorial instinct: you can tell which stories deserve social-first treatment and how to pitch them for each platform.
Fluent in pop culture: from reality TV drama to the hottest beauty trend, you can turn any R29 story into a compelling social post because you already care about the world we cover.
Confidence filming, editing, and publishing content in real time in live, fast-paced environments (think red carpets, cultural events, or interviews with talent).
Strong copywriting: you can nail R29’s voice on the first try and course-correct when others don’t.
Hands-on video editing experience with Adobe Premiere Pro.
Basic production kit knowledge (lighting, audio, framing) for lightweight iPhone shoots.
Comfort with analytics tools and a habit of letting data shape (not dictate) creative decisions.

Nice To Haves

Adobe Premiere Pro experience.
Experience growing and managing YouTube channels.
Relationships with creators or experience managing influencer programs.
Comfort being on-camera (optional/as needed).
A niche pop culture or beauty/fashion interest (Love Island stan? A24 aficionado? 10-step skincare routine? We want to hear it all.)

Responsibilities

Edit vertical videos for TikTok and Instagram Reels, optimizing for watch time, retention, and shareability.
Stay plugged into cultural conversation to pitch timely, talent-driven content that connects R29’s franchises to trending moments.
Manage daily publishing across Instagram, TikTok, YouTube Shorts, Facebook, Threads, and Snapchat.
Design carousel posts to promote editorial articles using templates in Adobe Express.
Engage with the R29 community — responding to comments, identifying UGC opportunities, and cultivating brand advocates.
Monitor performance in real time and make fast, data-informed calls on what to push and what to pivot.
Produce short-form social video from concept through final delivery — including red carpets, entertainment junkets, on-location shoots, and studio sessions.
Shape the editorial narrative of social video through story editing — reviewing rough cuts, identifying the strongest moments, and giving clear, decisive feedback.
Help develop a platform-native series on Instagram or TikTok that builds audience and earns engagement.
Work with the Commercial team on developing engaging branded content.
Manage and brief freelance creators and social contributors.
Produce recurring social franchise content from pre-production through delivery.
Be the person the team looks to for what’s trending, what’s working, and what R29 should be doing that no one else is yet.
Contribute to social best practices documentation and help shape the editorial team’s understanding of the platforms.
Act as a brand ambassador for Refinery29 and overall SMTG social: in meetings with platform partners, in the content itself, and in how you talk about the brand to the world.