Senior Social Creative & Conversion Manager

DC Thomson

17h • Remote

About The Position

At Findmypast, part of DC Thomson, we help people uncover the people, places and moments that connect them to their past. Through Findmypast and the British Newspaper Archive, we give millions of people access to family history, historical records and stories that might otherwise have been lost. We're looking for a Senior Social Creative & Conversion Manager to lead the creation of social-first content that doesn't just stop the scroll, but inspires action. This is an exciting opportunity for an experienced social and content specialist who combines creativity with commercial thinking. You'll develop standout social campaigns, create compelling short-form video, collaborate with teams across the business and use insight and experimentation to grow audiences, increase customer acquisition and improve subscription conversion. If you're passionate about creating social content that delivers measurable impact and thrive at the intersection of storytelling, marketing and performance, we'd love to hear from you.

Requirements

• Proven experience delivering high-performing social media and content campaigns.
• Strong expertise in short-form video creation, including scripting, shooting and editing.
• Experience developing content for Meta, TikTok and YouTube.
• A track record of improving paid and organic social performance through testing and optimisation.
• Strong analytical skills and confidence using data to guide decisions.
• Experience working across multiple stakeholders, managing priorities and delivering results.
• An understanding of customer acquisition, conversion and digital marketing funnels.
• Curiosity, creativity and a willingness to experiment with new formats, technologies and ideas.

Responsibilities

• Developing and delivering social-first creative strategies that support audience growth, acquisition and subscription objectives.
• Creating platform-native content across Meta, TikTok, YouTube and emerging social channels.
• Owning short-form video production from concept and scripting through to filming, editing and publishing.
• Building creative campaigns that bring family history and historical storytelling to life for modern audiences.
• Running creative tests and experiments to improve performance across paid and organic social channels.
• Using customer insight, analytics and market trends to inform content direction and optimise results.
• Working closely with Product, UX and Performance Marketing teams to improve social-to-subscription conversion journeys.
• Collaborating with creators, agencies and platform partners to extend reach and engagement.
• Exploring responsible uses of AI and automation to improve workflow efficiency while maintaining quality and brand standards.

Benefits

• flexibility of remote working
• the support of a collaborative team
• the opportunity to make a measurable impact on products used by millions of people worldwide

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed