Senior Search Strategist | Senior SEO & AI Search Specialist

97th Floor•Lehi, UT

6d•Remote

About The Position

Our mission at 97th Floor is to elevate people and brands we believe in. That’s what we’re focused on when we help our clients meet their marketing goals and lead people to brands and products they need. You’ll thrive here if you’re motivated to do work you’re proud of, you enjoy close collaboration, and you’re naturally curious about how search engines and AI search actually work. We’ve partnered with companies like AT&T, Oatly, eos, and Zoom. And now we’re looking for someone who wants to join our team with organic search expertise, fresh eyes, and genuine excitement to achieve results.

Requirements

3+ years of experience in SEO/organic search, including experience owning strategy across multiple client accounts
Advanced proficiency with GA4, Google Search Console, Looker Studio, and Ahrefs (or comparable tools)
Skilled in interpreting performance data and translating it into a clear, client-ready narrative — not just what happened, but why
Strong analytical and strategic thinking, with the ability to prioritize where a client’s SEO investment will have the biggest impact

Nice To Haves

Bachelor’s degree in marketing or a related field
Experience directing or coordinating outside contractor/vendor relationships (e.g., link-building partners)
Advanced client communication and storytelling skills

Responsibilities

Serve as the SEO and AI Search expert on your team, owning end-to-end organic and AI search strategy — translating each client’s product offering and target personas into strategic direction across Content Strategy, Technical Fixes, Internal Linking, Backlink Acquisition, and Results Tracking and Monitoring.
Ensure query research (keyword and AI prompt research), content mapping, and content consolidation are happening on the cadence each client’s SOW calls for, and take ownership of the strategic direction that comes out of them.
Collaborate with content, advertising, and design teams to align SEO initiatives with broader marketing goals.
Stay ahead of algorithm changes, platform updates, and emerging search trends — including AI-driven search — and share what you learn with the broader team.
Own the account’s technical health strategy, making sure Full Technical Audits and ongoing monitoring are happening on schedule and issues are resolved before they affect performance.
Ensure internal link audits and strategy are being executed on schedule across the account, and take ownership of the strategic direction behind them.
Take ownership of backlink fulfillment relationships with BASE or outside contractors, making sure strategic allocation, anchor text guidance, and outreach recommendations are being followed and producing quality links (DR30+, doFollow, indexable, relevant).
Closely monitor results across STAT, Ahrefs, GSC, and GA4, and be the one to raise the alarm early when a strategy isn’t working — then lead the pivot.
Own client communication and reporting for your accounts’ SEO initiatives, confidently explaining strategy, results, and recommendations in a way that connects search metrics to real business outcomes.
Contribute to process improvement and knowledge sharing, helping evolve internal playbooks, templates, and reporting standards for the search marketing team.

Benefits

Medical: 75% paid for employees; 50% for dependents
Dental: 75% paid for employees; 50% for dependents
Vision: 75% paid for employees; 50% for dependents
Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
HSA with up to $150/month match (rolls over and is yours permanently)
FSA option for dependent care
401(k) with up to 4% company match
ROWE (Results Only Work Environment) - no vacation policy, no time tracking, no office requirements
Primary caregiver: 12 consecutive weeks paid parental leave
Secondary caregiver: 6 consecutive weeks paid parental leave
97th Floor Library: Books provided
Conferences & Training: Coverage for most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
On-site Gym: 24/7 access with lockers and showers.
Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.
Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.