Senior Salesforce Marketing Cloud Technical Lead
About The Position
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world. We are seeking an experienced Salesforce Marketing Cloud (SFMC) Technical Lead to serve as the technical authority across complex client engagements. This role owns the end‑to‑end technical execution of SFMC implementations—translating solution designs into scalable, high‑quality builds while ensuring alignment with platform best practices, client objectives, and long‑term maintainability. Working within a cross‑functional team that includes project managers, solution architects, business analysts, creatives, developers, QA, and client stakeholders, the Technical Lead will guide architectural decision‑making, assess trade‑offs, and act as the primary expert on Salesforce Marketing Cloud capabilities and constraints. The ideal candidate brings deep hands‑on SFMC experience, strong data architecture expertise, and the judgment to make sound technical decisions in fast‑paced, client‑facing environments.
Requirements
- 5+ years of hands‑on Salesforce Marketing Cloud experience in a technical implementation, delivery, or lead role.
- Proven experience leading or owning complex SFMC implementations in enterprise or agency environments.
- Deep, hands‑on expertise across core SFMC modules, including Journey Builder, Automation Studio, Email Studio, MobilePush, MobileConnect, Interaction Studio, Contact Builder, Content Builder, Data Extensions, CloudPages, and Intelligence Reports.
- Strong understanding of SFMC data architecture, including contact models, relational data structures, data views, segmentation frameworks, and key management.
- Advanced proficiency in SQL; working knowledge of AMPscript, HTML, and CSS.
- Experience with Marketing Cloud Connect, multi‑org connector configurations, and Marketing Cloud APIs.
- Demonstrated ability to make strong technical and architectural decisions based on business objectives, platform constraints, and best practices.
- Track record of delivering scalable, maintainable, and supportable marketing automation solutions.
Responsibilities
- Lead the end‑to‑end technical implementation of Salesforce Marketing Cloud solutions across multiple client engagements.
- Translate business and solution requirements into scalable, maintainable, and supportable SFMC builds.
- Serve as the senior technical authority on SFMC capabilities, limitations, and architectural best practices.
- Drive sound technical and architectural decisions related to personalization, segmentation, journeys, automation, and platform configuration.
- Own and guide implementations across core SFMC modules, including: Journey Builder, Automation Studio, Email Studio, MobilePush, MobileConnect, Interaction Studio (Personalization), Contact Builder, Content Builder, CloudPages, Intelligence Reports, Data Extensions.
- Design, optimize, and govern SFMC data architecture, including:
- Build and support sophisticated lifecycle, triggered, and multi‑channel campaigns using industry best practices for performance, scalability, and governance.
- Troubleshoot and optimize SFMC configurations, automations, and journeys.
- Advise on and support integrations, including: Marketing Cloud Connect, Multi‑org connector configurations, Salesforce Marketing Cloud APIs.
- Partner with architects and platform teams to validate integration feasibility and design decisions.
- Collaborate with cross‑functional teams to identify risks, resolve technical challenges, and ensure delivery quality.
Benefits
- Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
- Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
- Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
- Life and disability insurance
- Employee assistance programs
- Other benefits as provided by local policy and eligibility
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
