Data & Technical Lead, Salesforce Marketing Cloud

Export Development Canada • Ottawa, ON

10h • Hybrid

About The Position

The Digital Platform Delivery & Architecture (DPDA) group in EDC plays a critical role in enabling the business to leverage technologies by providing an easy-to-use, secure and fit-for-purpose digital business platforms. To better position ourselves for success, the Salesforce Platform team is seeking a highly skilled and visionary Salesforce Marketing Cloud Data & Technical Lead to spearhead the design, development, and implementation of scalable, high-performing Salesforce Marketing Cloud solutions within our financial services ecosystem. This is a strategic role where you will drive digital transformation using Salesforce Marketing Cloud Next. In this role, you’ll have the opportunity to design and build innovative Salesforce solutions that truly make a difference for our business and improve our operational efficiency. You’ll be working on impactful projects within the financial sector, using the latest technologies to foster growth and innovation. If you’re ready to take on exciting challenges and help us shape the future, we’d love to have you on board!

Requirements

• Post-secondary degree in a related field such as Computer Science or Engineering.
• Minimum 7 years of experience as a technical lead, working on Salesforce Marketing Cloud integrations in an enterprise environment.
• Minimum 3 years of experience in Marketing Data Management, Campaign Management and Delivery experience with segmentation strategy.
• Solid CRM experience and understanding of marketing campaign concepts and best practices.
• Solid experience in complex multi-audience campaigns design, development, execution and measurement.
• Strong problem-solving skills and ability to collaborate with business and technical teams.

Nice To Haves

• Minimum 3-5 years of experience in Salesforce Data360 and its integration with Marketing Cloud Next and Full-Service Connector (FSC).
• Strong expertise in segment creation, activation, and automation for omnichannel marketing campaigns.
• Hands-on experience with Salesforce Marketing Cloud and/or Marketing Cloud Next, with knowledge of Full-Service Connector (FSC).
• Knowledge of data engineering concepts, zero-copy data access, and cloud-based data integration.
• Experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity.
• Understanding of banking, insurance, or financial regulations.
• Bilingual in both official languages (English and French).

Responsibilities

• Help to lead Salesforce Marketing Cloud Next development projects, ensuring best practices and security.
• Optimize data setup, structuring, and validation within Salesforce Data Cloud to ensure accuracy, compliance, and readiness for marketing use.
• Deep understanding in integration between Salesforce Data Cloud with Marketing Cloud Next, and Salesforce CRM for a seamless customer experience.
• Leverage zero-copy data sharing and cloud-based data sources for real-time marketing activation.
• Ensure identity resolution and data unification to enhance customer profiling and personalization.
• Troubleshoot and optimize CDC Data Object Mapping (DMO) to enable seamless data activation.
• Provide hands-on technical guidance for developing flows to support to EDC’s team of marketing automation specialists, encouraging collaboration and knowledge sharing.
• Collaborate with marketing, analytics, and data engineering teams to facilitate integrated solutions and improve campaign effectiveness.
• Cooperate with the BA to translate business needs into adequate technical solutions.
• Communicates complex ideas, anticipates potential objections, and persuades others, often at senior levels, to adopt a different point of view.
• Keep an eye on the latest Salesforce Marketing Cloud Next trends and industry regulations to ensure our solutions are current and compliant with the newest standards.
• Participate in activities related to the Software design, development and integration of information systems and platform technologies according to industry best practices and EDC standards.

Benefits

• Competitive compensation & benefits package
• Work-life balance
• Hybrid work options
• 3 to 4 weeks paid vacation
• Corporate closure period
• Summer early Friday’s
• No meeting Fridays
• Continuous learning opportunities, including training programs, workshops and language training
• Wellness initiatives
• Mental health support
• Fitness programs
• Volunteer opportunities
• Relocation assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree