Senior Sales Manager - Massachusetts & Connecticut

Kiva Confections•Massachusetts, MA

2d•$135,000 - $150,000•Hybrid

About The Position

The Senior Sales Manager is responsible for leading sales strategy and execution across assigned markets, driving revenue growth, market share, and profitability. This role partners closely with Sales Operations, Marketing, Finance, and Operations to translate company objectives into actionable market plans and ensure disciplined execution at the account and field level. The Senior Sales Manager leads, coaches, and develops a team of sales professionals, builds and deepens strategic retail partnerships, and ensures consistent performance management through forecasting, pipeline reviews, and KPI tracking. This role requires strong commercial acumen, the ability to balance strategic planning with hands-on execution, and a deep understanding of pricing, promotions, distribution, and inventory management in a regulated, fast-paced environment. The ideal candidate is a strong people leader and commercial operator who can align teams around clear priorities, adapt to changing market dynamics, and deliver results through collaboration, accountability, and data-driven decision-making. MUST reside near the Boston, Massachusetts area!

Requirements

Proven experience leading sales teams and driving revenue growth in a CPG, retail, or highly regulated environment; cannabis industry experience is a plus.
Strong commercial acumen with a demonstrated ability to manage pricing, promotions, assortment, distribution, and inventory to drive performance.
A data-driven mindset with experience using sales metrics, forecasts, dashboards, and KPIs to guide decisions and performance conversations.
Ability to build and maintain strategic retail partnerships, serving as a trusted advisor and long-term partner.
Experience coaching, developing, and holding sales teams accountable to clear goals and execution standards.
Excellent communication skills, with the ability to clearly present insights and recommendations to field teams and senior leadership.
Strong cross-functional collaboration skills, with experience partnering closely with Sales Operations, Marketing, Finance, and Operations.
High level of organization and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
Comfort operating in ambiguity and adapting quickly as market dynamics, regulations, or business priorities change.
Proficiency with CRM systems and productivity tools (e.g., Salesforce, Microsoft Office, Google Workspace).

Nice To Haves

cannabis industry experience is a plus

Responsibilities

Lead sales strategy and execution across assigned markets, delivering revenue growth, market share gains, and profitable performance.
Build, coach, and develop a high-performing team of sales professionals through clear expectations, regular feedback, and performance management.
Own market planning, forecasting, and pipeline management, ensuring accurate projections and disciplined execution against goals.
Develop and deepen strategic retail partnerships, serving as a trusted advisor and driving long-term, mutually beneficial relationships.
Execute pricing, promotion, and assortment strategies in partnership with Sales Operations, Marketing, and Finance to maximize velocity and margin.
Monitor key performance metrics (e.g., revenue, units, distribution, velocity, OOS risk) and translate insights into actionable plans for the field team.
Partner cross-functionally to support product launches, retail programs, and in-market activations, ensuring alignment from strategy through execution.
Identify risks and opportunities in your markets, proactively adjusting plans to address changing conditions and customer needs.
Ensure compliance with all state and local regulations, company policies, and partner requirements in a highly regulated environment.
Represent Kiva professionally at customer meetings, industry events, and internal leadership forums.