Senior Sales Manager - Massachusetts & Connecticut

Kiva Confections•Massachusetts, MA

19h•Hybrid

About The Position

Kiva Confections is a world-class cannabis-infused edibles company in California, seeking a Senior Sales Manager to lead sales strategy and execution across assigned markets (Massachusetts & Connecticut). The role is responsible for driving revenue growth, market share, and profitability by partnering with Sales Operations, Marketing, Finance, and Operations. Key responsibilities include leading, coaching, and developing a sales team, building strategic retail partnerships, and ensuring disciplined execution through forecasting and KPI tracking. This position requires strong commercial acumen, strategic planning, hands-on execution, and a deep understanding of pricing, promotions, distribution, and inventory management in a regulated, fast-paced environment. The ideal candidate is a strong people leader and commercial operator who can align teams, adapt to market dynamics, and deliver results through collaboration, accountability, and data-driven decision-making. The role requires the candidate to reside near the Boston, Massachusetts area.

Requirements

Proven experience leading sales teams and driving revenue growth in a CPG, retail, or highly regulated environment; cannabis industry experience is a plus.
Strong commercial acumen with a demonstrated ability to manage pricing, promotions, assortment, distribution, and inventory to drive performance.
A data-driven mindset with experience using sales metrics, forecasts, dashboards, and KPIs to guide decisions and performance conversations.
Ability to build and maintain strategic retail partnerships, serving as a trusted advisor and long-term partner.
Experience coaching, developing, and holding sales teams accountable to clear goals and execution standards.
Excellent communication skills, with the ability to clearly present insights and recommendations to field teams and senior leadership.
Strong cross-functional collaboration skills, with experience partnering closely with Sales Operations, Marketing, Finance, and Operations.
High level of organization and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
Comfort operating in ambiguity and adapting quickly as market dynamics, regulations, or business priorities change.
Proficiency with CRM systems and productivity tools (e.g., Salesforce, Microsoft Office, Google Workspace).
MUST reside near the Boston, Massachusetts area.

Nice To Haves

Cannabis industry experience is a plus.

Responsibilities

Lead sales strategy and execution across assigned markets, delivering revenue growth, market share gains, and profitable performance.
Build, coach, and develop a high-performing team of sales professionals through clear expectations, regular feedback, and performance management.
Own market planning, forecasting, and pipeline management, ensuring accurate projections and disciplined execution against goals.
Develop and deepen strategic retail partnerships, serving as a trusted advisor and driving long-term, mutually beneficial relationships.
Execute pricing, promotion, and assortment strategies in partnership with Sales Operations, Marketing, and Finance to maximize velocity and margin.
Monitor key performance metrics (e.g., revenue, units, distribution, velocity, OOS risk) and translate insights into actionable plans for the field team.
Partner cross-functionally to support product launches, retail programs, and in-market activations, ensuring alignment from strategy through execution.
Identify risks and opportunities in your markets, proactively adjusting plans to address changing conditions and customer needs.
Ensure compliance with all state and local regulations, company policies, and partner requirements in a highly regulated environment.
Represent Kiva professionally at customer meetings, industry events, and internal leadership forums.