Senior Revenue Marketing Manager

Avalara • Durham, NC

9d

About The Position

Senior Revenue Marketing Manager
Lead the strategic planning and execution of integrated campaigns and always-on programs designed to generate pipeline and revenue growth targeted to prospects and customers. Partner cross-functionally with Sales, Sales Development, Field Marketing, Partner Marketing, and Brand to deliver data-informed, full-funnel programs tailored to the segment’s unique dynamics, customer behaviors, and buying journey.
This is not a “run the playbook” role. It's an opportunity to shape it. You will use data, automation, AI, and deep go-to-market experience to lead repeatable, high-velocity results. You will manage strategy through execution, collaborating with your GTM counterparts to build and pull the levers needed to meet targets across all pipeline sources.
This role is reporting to Director, Revenue Marketing.

Requirements

• 5-8 years in B2B demand generation, integrated campaign management, industry or segment marketing
• Demonstrated success in owning industry or segment strategy and delivering results through cross-functional collaboration
• Experience working closely with Sales, Sales Development, Partner Marketing, Field Marketing, Brand, and Product Marketing teams
• Hands-on experience with marketing automation (Marketo, AI platforms), Salesforce, reporting tools (PowerBI, Tableau), ABM orchestration tools (6Sense, Sendoso) and data tools (D&B, ZoomInfo) a plus.
• Analytical mindset with a strong grasp of performance metrics and ROI-based decision-making
• Extreme attention to detail, time management, organization skills.
• Excellent planning, project management, prioritization, and presentation skills.
• Must have a positive and adaptable attitude for working in a fast-paced, results-oriented environment.

Responsibilities

• Apply a deep understanding of customer needs, market dynamics, and sales priorities to develop a marketing plan that drives pipeline to meet revenue targets.
• Use data and intent signals to prioritize plays by audience, funnel stage, and conversion opportunity
• Design and execute integrated, multi-channel campaigns (ABM, outbound, inbound, nurture, and enablement) to accelerate both acquisition and expansion within Enterprise.
• Partner with Sales Development leadership to develop targeted outreach plays and sequences that improve engagement and conversion rates across the buyer journey.
• Cross-functional collaboration across content, creative, and digital teams to ensure consistent messaging and relevance across all touchpoints.
• Balance speed-to-market with in-market optimization, ensuring every campaign launches with a test-and-learn model
• Align with Field Marketing on regional activations and sales plays tailored to territory needs and sales team priorities.
• Monitor and analyze campaign performance using KPIs such as MQLs, pipeline contribution, bookings and conversion rates, to surface actionable insights for decision making and readouts to stakeholders (ie. Pipeline Meetings, QBRs, etc.).
• Continuously test, learn, and optimize campaigns to maximize ROI, leveraging data, AI tools, and automation platforms.
• Implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels.
• Model Avalara’s success traits by demonstrating ownership, passion, adaptability, humility, fun, optimism, curiosity, urgency, and simplicity in day-to-day work; mentor junior team members by sharing best practices, providing feedback, and fostering a high-performing, inclusive team culture that values continuous learning and accountability.

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed