Senior Manager, Revenue Marketing - Lender

Snapdocs•San Francisco, CA

3d•Remote

About The Position

The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started. We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability. We’re backed by Sequoia, Y Combinator, and F-Prime, and we’re building for the long term. The Role You’ll own revenue marketing for our lender segment, operating a highly targeted enterprise ABM motion across a defined set of accounts. You’ll focus on interpreting account-level signals, making channel investment decisions, and turning data into clear recommendations that shape go-to-market strategy. You’ll partner closely with Product Marketing and Sales, while leveraging a centralized marketing systems and automation stack.

Requirements

4–7 years in demand generation, ABM, or revenue marketing
Experience managing named-account or enterprise ABM programs
Track record of improving pipeline quality and conversion—not just lead volume
Strong analytical skills with the ability to translate data into decisions
Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
Experience partnering closely with Sales in pipeline or account reviews
Clear communicator who can influence cross-functional partners

Nice To Haves

Experience with ABM platforms (6sense, Demandbase, Terminus, etc.)
Background in enterprise SaaS, fintech, or regulated industries
Familiarity with long, multi-stakeholder sales cycles
Experience designing personalized outreach at scale
AI-native working style across research, experimentation, and reporting

Responsibilities

Own ABM strategy and account intelligence
Manage a named account program across target lenders, with deeper ownership of top-tier accounts
Define account tiering, engagement strategy, and trigger-based orchestration
Interpret behavioral signals and sales feedback to adjust targeting and approach
Participate in sales reviews as an active partner, not just a marketing stakeholder
Own channel strategy and investment
Define and prioritize channels across paid, email, content syndication, and events
Allocate budget and make clear, defensible investment decisions
Orchestrate account-level engagement based on intent signals and pipeline stage
Continuously adjust based on performance and emerging signal patterns
Turn data into decisions
Analyze funnel and account-level performance across channels
Interpret results through the lens of buyer behavior—not just campaign metrics
Design and evaluate experiments across messaging, conversion points, and engagement strategies
Maintain a structured experiment roadmap so insights compound over time
Deliver clear, actionable recommendations—not just reporting
Partner with Sales on pipeline quality
Share insights on account engagement, conversion signals, and deal progression
Participate in pipeline and account reviews as an intelligence partner
Help define what constitutes a meaningful “meeting-ready” signal
Align marketing efforts to pipeline quality and progression—not just activity
Ensure quality in AI-driven execution
Review AI-generated campaigns, outreach, and assets for accuracy and account relevance
Define what can be automated vs. what requires human oversight
Improve how AI is applied across the marketing motion in partnership with systems and ops