Senior Regional Marketing Manager, NAM Center of Excellence
About The Position
This foundational strategic position within the Regional Marketing Campaign Center of Excellence (CoE) on the field marketing team drives predictable, scalable, high-quality demand generation in the North America market by combining strategic marketing with AI-driven innovation. The role bridges global strategy and regional execution, supporting North America’s pipeline generation and acceleration. It focuses on campaigns for Unit 42, CXO, and industry ABM, ensuring campaign design and execution align with global strategies while addressing regional and vertical market needs. The role designs, localizes, and governs integrated campaign strategies; leads strategic planning and execution of Middle-of-Funnel (MOFU) programs; and aligns campaigns and lead lifecycle flows with regional, vertical, and sales needs. It serves as a strategic consultant and enablement resource for North America field marketers, providing performance insights and feedback to refine global campaign strategies. The position also supports an initiative to centralize and mature marketing capabilities, align KPIs, and incorporate AI into governance and playbooks to help build a more efficient, data-driven marketing organization.
Requirements
- 10+ years of proven experience in marketing campaign strategy, design, and execution, with a specific, trackable record of success in the North America market.
- Hands-on experience leveraging Generative AI (LLMs) for content, translation, or strategy generation.
- Deep familiarity with predictive analytics or AI-driven marketing automation and intent platforms, such as Bombora or Demandbase.
- Expert understanding of audience segmentation, customer journeys, multi-channel marketing, lead lifecycle management, and MOFU conversion.
- Proficiency with Salesforce, Demandbase, Tableau, or similar enterprise automation platforms.
- Exceptional collaboration and communication skills.
- Proven ability to navigate complex global matrix organizations and lead cross-functional teams through influence rather than direct authority.
Nice To Haves
- Demonstrable interest in the emerging MarTech AI stack.
Responsibilities
- Develop North America campaign strategies, including audience segmentation, vertical relevance, connected customer journeys, and channel-mix recommendations.
- Adapt and adopt integrated campaign templates and maintain “Living Playbooks,” using Generative AI to localize global assets and ensure vertical relevance.
- Partner with North America segment teams and global marketing teams to adapt and adopt creative and content playbooks and program guides, safeguard brand integrity, and pilot AI tools.
- Lead North America Middle-of-Funnel (MOFU) program execution in strategic alignment with global campaign managers and product marketing managers to maintain a steady, qualified flow of leads through the sales funnel.
- Use AI-powered lead scoring and intent data to prioritize high-value prospects for BDRs and guide Regional Marketing Managers on execution recommendations.
- Provide strategic campaign support, execution guidance, suggestions, and oversight for Account-Based Marketing (ABM) and Database Marketing (DBM) initiatives.
- Use AI intent signals to identify in-market accounts and collaborate with the Global CoE, NAM Hub, regional segment teams, shared services, and vendors on target deliverables.
- Work with North America marketing teams to adapt and localize global campaign frameworks for vertical and route-to-market relevance, and relay performance feedback and insights to the global CoE.
- Communicate global-to-local campaign strategies and support campaign development across regional and global teams.
- Design campaign strategies supporting direct sales and align with sales and partner teams to drive pipeline and revenue across both channels.
- Serve as the central point of contact for BDR lead-funnel alignment and provide lead-flow updates and insights to improve follow-up, velocity, and conversion in North America.
- Establish a consulting model to provide strategic guidance, best practices, and resources to field marketers; develop training on new tools and contribute to the internal knowledge hub.
- Partner with Analytics & Reporting Specialists to review performance data and report on regional and NAM CoE campaign execution to global teams and segment leadership, providing a holistic, full-funnel view of campaign impact.
- Collaborate with the marketing hub on planning and execution of Always On Programs (AOPs) and ready-to-run MOFU execution.
Benefits
- Compensation may include restricted stock units and a bonus.
- Employee benefits are referenced, but specific benefits are not listed in the job description.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
