Senior Reddit Strategist

Outpost red

1d•$72,000 - $212,000•Remote

About The Position

Outpost is a fast-growing, tech-enabled marketing agency focused entirely on Reddit. The Senior Reddit Strategist owns how each client shows up on Reddit, including the strategy, the people doing the work, and the quality of published content. This is a senior, hands-on role that involves participating in threads, reviewing drafts, writing when needed, and shaping the agency’s playbook. The strategist plans and tailors each client’s Reddit program, which may include setting up brand accounts, participating in high-priority discussions, creating a brand subreddit, and developing organic or paid creative ideas. They lead Reddit marketers and community managers, review work before publication, make decisions on sensitive threads, and coach marketers weekly. They also manage client relationships, lead monthly client calls, train clients on Reddit, and share lessons learned to improve future programs. All content is disclosed and approved before publication, and the strategist ensures the team responds quickly when high-priority threads arise. The role is fully remote in the US or Canada, with clients and team members meeting during North American business hours. Compensation is $72,000 to $212,000 per year, plus 0.25% to 0.5% equity, depending on seniority and the number of clients managed.

Requirements

Deep understanding of Reddit culture, personal Reddit experience, subreddit rules, and how communities respond to content.
At least 3 years of professional Reddit experience, including running Reddit Ads for brands or working at Reddit Inc.
Experience running Reddit strategy for brands and ability to show the strategy and its results.
Experience managing, training, or reviewing other people’s work.
Willingness to perform hands-on work rather than only manage others.
Comfort working transparently under real names.

Nice To Haves

5 or more years in a role directly tied to Reddit.
Experience working at Reddit Inc., ideally on Karma Lab, Reddit’s creative strategy team.
Agency experience.
Data fluency, including the ability to retrieve program metrics and explain their meaning to clients.
Experience running organic Reddit activity or community programs for a brand.
Knowledge of consumer ecommerce brands.
Experience managing freelancers across time zones.
Knowledge of SEO or AEO/GEO.

Responsibilities

Plan and tailor each client’s Reddit program, including brand account setup, participation in high-priority threads, subreddit creation, and community development.
Develop creative strategy and ideas for organic or paid Reddit activity when the standard playbook does not cover a need.
Lead Reddit marketers and community managers, keeping client work on track.
Review drafts before publication, make decisions on tricky threads, and coach each marketer weekly.
Own client relationships, lead monthly client calls, and communicate results and next steps.
Train clients on how Reddit works and what to expect from the platform.
Improve the agency playbook by sharing what worked and what did not across client accounts.
Ensure content is disclosed and approved before publication and that the team responds quickly to high-priority threads.
Participate directly in Reddit threads, review drafts, and write content when needed.