Senior Public Relations Advisor (12-month contract)

ShareGate- en

4d•CA$111,000 - CA$139,000•Remote

About The Position

ShareGate is the leading Microsoft 365 migration and governance platform, trusted by over 100,000 IT pros for its unmatched simplicity. It offers the simplest, most reliable, and most affordable way to move business data to Microsoft 365. Whether migrating from Google Workspace, file shares, Exchange Online, SharePoint On-Premises, or tenant-to-tenant, ShareGate gets the job done, without surprises. From cloud transformation to M&A integration, it keeps things just damn simple. ShareGate also helps organizations stay in control once their data is migrated. Its powerful governance features let users assess environments, uncover issues, and apply fixes on the spot, so everything stays clean, secure, and optimized. It lays the groundwork for safe Microsoft Copilot deployment within organizations. ShareGate is developed by Workleap Technologies, a Montréal‑based software company. This role owns the earned side of ShareGate's PR strategy, focusing on AI search and competitive advantage, and will continue this momentum through a 12-month maternity leave. This is a senior individual-contributor role where you will manage the day-to-day operations, direct external agencies, and advise Go-To-Market (GTM) teams on strategic investments. The role primarily focuses on ShareGate, with occasional support for broader Workleap corporate communications initiatives, such as award submissions.

Requirements

Proven experience developing and executing communication strategies across earned channels, ideally in tech or B2B.
Strong writing and editing skills across various formats, including press releases and executive messaging, producing clear, compelling content with a point of view.
Established media relationships and hands-on experience pitching stories, coordinating interviews, and managing media inquiries.
Experience managing external PR agency partners.
Comfort managing and coaching executive spokespeople, with the judgment to know when an opportunity aligns with the company narrative.
Strategic instinct for creator and influencer programs, and a genuine interest in using PR to shape ShareGate's visibility through LLMs.
Ability to build relationships quickly and earn trust with media contacts, external agencies, executive spokespeople, and internal stakeholders.
Genuine eagerness to learn a highly technical product and the Microsoft 365 ecosystem quickly.
Self-directed and quick to ramp up: ability to absorb a strategy during a short overlap and execute it independently.

Nice To Haves

Familiarity with the Quebec market.
French language proficiency.

Responsibilities

Media relations: Run and optimize the earned-press engine, focusing on competitive gaps and improving how LLMs perceive ShareGate. This includes managing press releases, executive bylines, story pitching, interview coordination, media inquiries, and the byline pipeline. You will brief external PR agencies, review their output, and hold them accountable to KPIs.
Executive thought leadership and internal alignment: Lead the executive thought leadership program for ShareGate, determining speaking topics and timing, coaching spokespeople, and assessing opportunities to ensure they align with the company narrative.
Creator strategy: Identify creators (blogs, YouTube, LinkedIn, social media) with the highest potential to increase AI-search visibility. Advise GTM on focus areas, measure creator impact, and assist in shaping pitches.
Monitor, optimize and protect: Continuously monitor and analyze media coverage, including ShareGate's visibility in AI-generated answers (AEO), traditional coverage, and share of voice.
Employer brand: Apply earned-media strategies to support Workleap's talent brand in Quebec and Canada, in collaboration with the Corporate and People teams.