Senior Public Relations Advisor (12-month contract)

Workleap - en

4d•CA$111,000 - CA$139,000•Remote

About The Position

This role is a 12-month contract position focused on owning and advancing ShareGate's earned public relations strategy, particularly in the AI search domain. The Senior Public Relations Advisor will be responsible for media relations, executive thought leadership, creator strategy, monitoring and analysis of coverage, and supporting Workleap's employer brand. This is a senior individual-contributor role within the marketing team, emphasizing autonomy, strategic input, and the use of AI as a tool. The position requires a proactive approach, with the individual expected to own the strategy and provide recommendations rather than waiting for direction. The role supports ShareGate's competitive positioning and aims to improve how LLMs perceive the product, with occasional support for broader Workleap corporate communications.

Requirements

Proven experience developing and executing communication strategies across earned channels, ideally in tech or B2B.
Strong writing and editing skills across various formats (press releases, executive messaging).
Established media relationships and hands-on experience pitching stories, coordinating interviews, and managing media inquiries.
Experience managing external PR agency partners.
Comfort managing and coaching executive spokespeople.
Strategic instinct for creator and influencer programs.
Genuine interest in using PR to shape how ShareGate gets surfaced through LLMs.
Ability to build relationships and earn trust with media, agencies, spokespeople, and internal stakeholders.
Eagerness to learn a highly technical product and the Microsoft 365 ecosystem.
Self-directed and quick to ramp up, able to absorb a strategy and run it independently.
Ability to provide recommendations and own strategy rather than waiting for direction.

Nice To Haves

Familiarity with the Quebec market.
French language proficiency.

Responsibilities

Run and optimize the earned-press engine, focusing on competitive gaps and improving how LLMs perceive ShareGate.
Manage media relations including press releases, executive bylines, story pitching, interview coordination, and media inquiries.
Brief and manage external PR agencies, reviewing their output and holding them accountable to KPIs.
Lead the executive thought leadership program for ShareGate, including deciding speaking opportunities and coaching spokespeople.
Develop and execute a creator strategy to increase AI-search visibility across various platforms.
Monitor and analyze media coverage, including ShareGate's visibility in AI-generated answers (AEO), traditional coverage, and share of voice.
Apply earned-media strategies to Workleap's talent brand in Quebec and Canada, supporting Corporate and People teams.
Provide recommendations to GTM on strategic investments and focus areas.