Senior Program Manager (Multi-Touch Attribution Ownership & Paid Media Analytics)

Navy Federal Credit Union • Vienna, VA

7d

About The Position

To own and evolve Navy Federal’s Multi‑Touch Attribution (MTA) capability and paid media measurement strategy in order to enable decision‑ready insights across marketing. This role is responsible for defining the MTA roadmap, ensuring analytical quality and consistency, partnering with internal teams and vendors, and embedding attribution insights into repeatable decision‑making across paid (and owned, where applicable) media channels.

Requirements

• Experience in Multi-Touch Attribution (MTA) capability.
• Experience in paid media measurement strategy.
• Ability to define roadmaps.
• Ability to ensure analytical quality and consistency.
• Experience partnering with internal teams and vendors.
• Ability to embed attribution insights into decision-making processes.

Responsibilities

• Own and evolve Navy Federal’s Multi‑Touch Attribution (MTA) capability and paid media measurement strategy.
• Enable decision‑ready insights across marketing.
• Define the MTA roadmap.
• Ensure analytical quality and consistency.
• Partner with internal teams and vendors.
• Embed attribution insights into repeatable decision‑making across paid (and owned, where applicable) media channels.

Benefits

• Highly competitive pay
• Generous benefits and perks

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed