Senior Professional, Brand Engagement, Sportswear - Converse

Nike•Boston, MA

About The Position

Are you interested in working for the most iconic and well-loved sneaker brand in the world? Born in sports and made for the street, Converse is a place to explore your potential, obliterate boundaries and push out the edges of what can be! We seek people who can lead, grow, think, dream, and create. Our culture thrives by embracing diversity and rewarding imagination. Converse seeks achievers, leaders, and visionaries. At Converse, it’s about each person bringing their authentic self, skills, and passion to serve the daring spirit of youth.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training.
4+ years proven experience in consumer marketing, digital marketing or related experience including social strategy, planning and implementation, delivery and creative thinking/idea generation experience.
Advanced knowledge and understanding of today’s most popular social platforms and their place in Gen Z culture.
Internet junkie, tapped into streetwear/fashion news with the ability to identify social media trends across style, sports, art, music, pop culture, etc.
Proven experience in social media management and community management for a brand(s), executing a best-in-class engagement strategy with fans/followers.
Strong writer with the ability to adapt to a brand TOV, embodying brand persona in all outbound messaging.
Creative thinker with excellent written and communication skills.
A highly motivated and collaborative worker, able to drive projects forward independently, deliver within tight timelines and work cross-functionally.

Nice To Haves

Consumer marketing or digital marketing background.
Self-starter, future forward thinker, innovator and teammate.
Stellar communication skills, both written and verbal.
Deep knowledge of new digital platforms.
Creative and have an authentic passion to be connected to Gen Z.
Tapped into sneaker culture.

Responsibilities

Assist in the development of world-class seasonally integrated marketing plans that build brand and business impact for the Converse brand.
Support the development of social plans, briefs, concepts and creative implementation.
Own specific projects/launches within a season and lead a team to achieve seasonal business and brand goals.
Engage with, listen to, and grow our social communities through monitoring, responding to and engaging directly with our followers.
Manage distribution (scheduling and posting) of all content across global social media channels and maintain daily hygiene of all handles — updating bio copy and links, highlights, playlists, etc.
Support team in conceptualizing and creating compelling social-first content.
Keep a pulse on sentiment and trends across social ecosystem, elevating opportunities to react and participate.
Maintain and evolve brand TOV across social platforms, ensuring consistency with our brand positioning.