Senior Professional, Brand Engagement, Sportswear - Converse

Nike•Boston, MA

About The Position

The Senior Professional, Brand Engagement will be an integral member of the Brand Engagement team, responsible for assisting in the development of world-class, seasonally integrated marketing plans that build brand and business impact for the Converse brand. This role is consumer-centric, driving the future of the brand forward. The ideal candidate has a consistent record in consumer marketing or digital marketing, is a self-starter, future-forward thinker, innovator, and teammate with stellar communication skills (written and verbal) and a deep knowledge of new digital platforms. They should be creative, possess an authentic passion for connecting with Gen Z, and be tapped into sneaker culture.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field, or any suitable combination of education, experience, and training.
4+ years of proven experience in consumer marketing, digital marketing, or related experience.
Experience in social strategy, planning, implementation, delivery, and creative thinking/idea generation.
Strong eye for creative with knowledge of the industry and competition.
Advanced knowledge and understanding of today’s most popular social platforms and their place in Gen Z culture.
Internet junkie, tapped into streetwear/fashion news with the ability to identify social media trends across style, sports, art, music, pop culture, etc.
Proven experience in social media management and community management for a brand(s), executing a best-in-class engagement strategy with fans/followers.
Strong writer with the ability to adapt to a brand TOV, embodying brand persona in all outbound messaging.
Creative thinker with excellent written and communication skills.
Highly motivated and collaborative worker, able to drive projects forward independently, deliver within tight timelines, and work cross-functionally.

Nice To Haves

Tapped into sneaker culture.

Responsibilities

Assist in the development of world-class seasonally integrated marketing plans that build brand and business impact for the Converse brand.
Support the development of social plans, briefs, concepts, and creative implementation.
Own specific projects/launches within a season and lead a team to achieve seasonal business and brand goals.
Engage with, listen to, and grow social communities through monitoring, responding to, and engaging directly with followers.
Manage distribution (scheduling and posting) of all content across global social media channels and maintain daily hygiene of all handles (updating bio copy and links, highlights, playlists, etc.).
Support the team in conceptualizing and creating compelling social-first content.
Keep a pulse on sentiment and trends across the social ecosystem, elevating opportunities to react and participate.
Maintain and evolve brand TOV across social platforms, ensuring consistency with brand positioning.