Senior Director of Brand Engagement
About The Position
As a global leader in mobility and innovation, we are looking for a creative and strategic leader of Brand Engagement to join our team. This is a high-impact role for a candidate with experience in both communications and marketing, eager to make their mark in a purposeful company recognized worldwide for excellence and sustainability. This position serves as a highly visible leadership role, partnering closely with key stakeholders while providing direct responsibility for leading and inspiring a brand engagement team. It is based in Greenville, SC – close to beaches, mountains, and major cities like Atlanta and Charlotte.
Requirements
- MBA or Master’s degree in Marketing, Strategic Communications, or a related field preferred
- 8–10+ years of proven experience in brand, corporate, or critical communications
- Demonstrated expertise in crisis management and corporate communications, including external communications in complex and/or operations environments
- Proven people leadership experience, including managing managers and/or direct reports
- Strong executive‑level communication and presentation skills
- Ability to operate effectively within a matrixed organization, demonstrating collaboration, influence, and shared decision‑making
Responsibilities
- Define and implement the regional brand and corporate engagement strategy aligned to business and enterprise goals
- Be responsible for and develop Brand Communications, Performance/Media, and transverse Corporate teams (employer brand, public relations, brand identity, etc.)
- Own integrated PESO communication strategies across content, media, public relations, and social media
- Serve as senior advisor to executives on essential communications, messaging, and media engagement.
- Oversee media relations, crisis communication readiness, and reputation risk management
- Drive performance optimization through insights, analytics, and important metrics
- Lead agency and vendor strategy, performance management, and investment governance
- Advance digital transformation and MarTech capabilities across teams
- Foster a high‑performing, purposeful culture with strong succession planning
Benefits
- Relocation Assistance Provided
- Personalized development plans
- mentorship
- cross-functional opportunities
- Unique career paths and opportunities for advancement
- Diverse, supportive environment where competencies, contributions and behaviors are recognized
- Option to join one of our Connected Communities
- Work on projects that matter—from sustainable materials to digital transformation
- Company that does what's right
- Use sustainable business practices while balancing the needs of customers and communities
- Equal employment opportunities to all employees and applicants for employment
- Prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors.
- Provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
