Senior Director of Brand Engagement
About The Position
As a global leader in mobility and innovation, we are looking for a creative and strategic leader of Brand Engagement to join our team. This is a high-impact role for a candidate with experience in both communications and marketing, eager to make their mark in a purposeful company recognized worldwide for excellence and sustainability. This position serves as a highly visible leadership role, partnering closely with key stakeholders while providing direct responsibility for leading and inspiring a brand engagement team. It is based in Greenville, SC – close to beaches, mountains, and major cities like Atlanta and Charlotte.
Requirements
- 8–10+ years of proven experience in brand, corporate, or critical communications
- Demonstrated expertise in crisis management and corporate communications, including external communications in complex and/or operations environments
- Proven people leadership experience, including managing managers and/or direct reports
- Strong executive‑level communication and presentation skills
- Ability to operate effectively within a matrixed organization, demonstrating collaboration, influence, and shared decision‑making
Nice To Haves
- MBA or Master’s degree in Marketing, Strategic Communications, or a related field preferred
Responsibilities
- Define and implement the regional brand and corporate engagement strategy aligned to business and enterprise goals
- Be responsible for and develop Brand Communications, Performance/Media, and transverse Corporate teams (employer brand, public relations, brand identity, etc.)
- Own integrated PESO communication strategies across content, media, public relations, and social media
- Serve as senior advisor to executives on essential communications, messaging, and media engagement.
- Oversee media relations, crisis communication readiness, and reputation risk management
- Drive performance optimization through insights, analytics, and important metrics
- Lead agency and vendor strategy, performance management, and investment governance
- Advance digital transformation and MarTech capabilities across teams
- Foster a high‑performing, purposeful culture with strong succession planning
Benefits
- Relocation Assistance Provided
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Number of Employees
5,001-10,000 employees
