Associate Director, Brand Engagement

AstraZeneca•Wilmington, DE

1d•Hybrid

About The Position

Associate Director, Brand Engagement (BioPharmaceutical Business Unit) Wilmington, DE Hybrid Work- on average 3 days a week from office Associate Director, Brand Engagement is accountable for the performance of US Patient Support patient and provider support program design and implementation, ensuring the program operations meet brand requirements, and serve as the liaison between brand marketing, Access Strategy, cross-functional partners, and the US Patient Support team. A key responsibility of this role is to ensure the program teams have a clear understanding of brand goals and that services offerings enhance healthcare provider and patient access to AstraZeneca specialty care brands and evolve over time as market conditions evolve. This position has multi-faceted responsibilities with various contact points internal and external to the company.

Requirements

Bachelor's Degree in Healthcare or related field
5 years relevant experience with progressive responsibilities
Deep understanding of patient and provider support program strategies and tactics
Demonstrated capability to successfully collaborate with brand teams to launch new brands or expanded indications
Experience managing patient access implementation projects such as asset development, data exchanges and reporting workshops
Excellent oral and written communication skills to provide clear messages to all levels within AstraZeneca
Demonstrated ability to effectively establish and maintain working relationships with peers and constituents at all levels of the organization
Demonstrated analysis and problem solving skills using innovative thinking
Experience working with and negotiating with external vendors
Exhibits strategic thinking, takes a consultative approach
Project management proficiencies and comfort with building structure
Exceptional organisational skills with the ability to prioritise and manage high volumes of work from multiple stakeholders and channels in a fast‑paced, dynamic environment.

Nice To Haves

Master's Degree in Healthcare related field or Business Management
Field Reimbursement experience

Responsibilities

Ensures deep understanding of brand strategy, competitive landscape including competitor service mix, technology offerings, and patient and provider challenges and expectations
Provide consultative insights on channel and services strategy best practices and how AZ programs will differentiate the company in the market, sharing learnings from other brands and therapeutic areas
Serve as US Patient Support lead on cross-functional launch teams for new drug launches or label expansions ensuring affordability, field reimbursement, Access 360, and Information Center considerations are represented and communicated back to the respective teams
Accountable for ensuring brand and US Patient Support marketing asset portfolio is comprehensive, delivers outstanding customer experience, and meets brand's goals
Develop program and services training plan for US Patient Support including AZIC, Access 360, FRM, and launch meeting sales track and Market Access track
Accountable for development of US Patient Support brand reporting library including gaining alignment on standard reports as well as services and access and coverage trend analysis
Accountable for program processes and program specific procedures aligned to brand service strategy
Lead internal functional groups (Operations, Training and Quality department, Sales Operations, Business Solutions, among others) and Market Access stakeholders to effectively deliver service improvements and brand initiatives
Accountable for defining program performance metrics, including Service Level Agreements (SLAs) or Key Performance Indicators (KPIs), brand expectations and goals to cross-functional teams
Monitor program adherence to the SLAs and KPIs, and identify process gaps and improvements that build efficiency and deliver a better customer experience
Collaborate with Field Reimbursement Leadership Team and identify and implement process improvements that lead to greater patient and provider satisfaction
Monitor brand forecasted volume to adjust internal forecasts and communicate changes to appropriate parties.
Collaborate with AZ brands to monitor volume trends and track program budgets
Participate in account review/strategic planning exercises with the US Patient Support senior leaders.

Benefits

We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases.
At AstraZeneca, we’re dedicated to being a Great Place to Work.
Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit.
To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges.
There is no better place to make a difference in medicine, patients, and society.
An inclusive culture where you will connect different thinking to generate new and valuable opportunities.
Where you will find a commitment to lifelong learning, growth and development for all.
Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients.
Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking.
We’re curious about science and the advancement of knowledge.
We find creative ways to approach new challenges.
We’re driven to make the right choices and be accountable for our actions.
As an organisation centred around what makes us human, we put a big focus on people.
Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab.
Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential.
Here, you’ll do work that has the potential to change your life and improve countless others.
And, together with your team, you’ll shape a culture that unites and inspires us every day.
This is your life at AstraZeneca.