Senior Product Marketing Specialist
About The Position
ProtoLabs is a leader in digital manufacturing seeking a Senior Product Marketing Specialist to join their team. This is a fixed hybrid role based in Maple Plain, MN, requiring onsite work Tuesday-Thursday and remote work on Mondays and Fridays. The specialist will be instrumental in executing go-to-market strategies for Sheet Metal product offerings, with a focus on the Aerospace and Defense market. This role involves supporting the Senior Product Marketing Manager in defining product vision and strategy, and collaborating with product managers, sales, and marketing teams to ensure effective positioning, communication, and marketing to target audiences.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in product management or product marketing.
- Strong understanding of marketing principles, audience segmentation, and product positioning.
- Excellent verbal and written communication skills.
- Ability to work collaboratively in a cross-functional team environment.
- Strong project management skills with the ability to prioritize and manage multiple projects.
- Experience with Sheet Metal or manufacturing materials preferred.
- Proficiency with marketing tools (CRM, email marketing, analytics, etc.)
- Willingness to travel to tradeshows and events.
- Knowledge of digital marketing tactics, including SEO, PPC, email marketing, and social media.
- B2B, B2C and/or e-commerce experience highly desired.
- Experience using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue.
- Must be a U.S. Citizen, lawful permanent resident (green card holder), or foreign national granted refugee or asylee status due to ITAR regulations.
Nice To Haves
- Experience with Sheet Metal or manufacturing materials
- B2B, B2C and/or e-commerce experience
Responsibilities
- Develop Sheet Metal product positioning and leading messaging that resonates with target customers, ensuring consistent communication across all marketing channels.
- Provide input into the Sheet Metal and Aerospace & Defense GTM Strategy. Create and execute go-to-market product launches and other product-related initiatives.
- Collaborate with Creative Operations and GTM Enablement Specialist to develop marketing materials and collateral that supports product positioning.
- Support Demand Gen team with campaign positioning, messaging, customer and market insights.
- Work closely with the GTM Enablement Specialist to provide the necessary information to build tools and resources, including training materials, sales decks, competitive analysis, and product FAQs, to successfully sell the product.
- Conduct research to identify target audiences by industry, assess competitor trends, and understand customer needs throughout the product lifecycle.
Benefits
- Competitive salary + annual bonus opportunity
- Health Insurance: Traditional OR High Deductible plan
- Flexible Spending Accounts
- Health Savings Account (including employer contributions)
- Dental and Vision
- Basic and Supplemental Life Insurance
- Short-Term and Long-Term Disability
- Paid caregiver leave
- 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours
- 401k with company match and immediate vest
- Employee Stock Purchase Program at a 15% discounted rate
- Matching grants through Protolabs foundation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
