Senior Product Marketing Specialist

UL Solutions•Northbrook, IL

10d•$130,000 - $150,000

About The Position

The Senior Product Marketing Specialist will execute global Product Marketing strategy, communicate campaign plans to stakeholders, and manage projects for timely deliverables. This role involves assisting in the execution of multi-channel demand generation campaigns, tracking and optimizing campaign performance, and maintaining marketing automation, CRM, and reporting workflows. The specialist will also understand the competitive landscape, drive demand, execute client acquisition and cross-selling strategies, and support market research to identify new opportunities and refine product messaging. Collaboration with product management, business, and sales teams is key to crafting compelling content and ensuring sales teams have the necessary knowledge. The role also involves fostering a continuous feedback loop with sales and business managers and communicating campaign performance to stakeholders. The position requires the use of UL-approved AI tools for marketing tasks and adherence to the Underwriters Laboratories Code of Conduct and security practices.

Requirements

Experience executing global Product Marketing strategy.
Experience communicating campaign plans to stakeholders.
Experience managing projects for timely deliverables.
Experience assisting in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM.
Experience tracking, analyzing, and optimizing campaign performance to improve ROI, engagement, and pipeline metrics based on investments.
Experience maintaining marketing automation, CRM, and reporting workflows.
Understanding of competitive landscape.
Experience executing client acquisition and cross-selling strategies.
Experience supporting market and trend research.
Ability to gather insights from PowerBI and other sources.
Ability to collaborate with product management, business, and sales teams.
Ability to craft compelling content for the website and across the marketing funnel.
Ability to partner with sales and business managers.
Ability to communicate regularly with stakeholders on marketing campaign performance.
Familiarity with UL-approved AI tools for marketing tasks.
Knowledge of Underwriters Laboratories Code of Conduct.
Adherence to all physical and digital security practices.

Responsibilities

Execute global Product Marketing strategy, communicating campaign plans to stakeholders, and managing projects for timely deliverables.
Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM.
Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics based on investments.
Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution.
Understand competitive landscape and drive demand.
Execute client acquisition and cross-selling strategies to grow pipeline and sales.
Support market and trend research to identify new opportunities and ensure product messaging is properly targeted.
Gather insights from PowerBI and other sources to influence business decisions and shape Product Marketing strategy.
Collaborate with product management, business, and sales teams to craft compelling content for the website and across the marketing funnel to drive product awareness and purchase, while ensuring that sales has the knowledge required to effectively sell product offerings.
Partner with sales and business managers to foster a continuous feedback loop.
Communicate regularly with stakeholders on marketing campaign performance.
Contribute to business success by performing other tasks as required.
Use UL-approved AI tools to perform marketing tasks efficiently.
Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.