Senior Product Marketing Specialist

Protolabs•Maple Plain, MN

9d•Hybrid

About The Position

The Senior Product Marketing Specialist will play a pivotal role in executing go-to-market strategies for our Sheet Metal product offerings, while supporting work in the Aerospace and Defense market. You will support the Senior Product Marketing Manager in defining product vision and strategy and will work closely with product managers, sales, and marketing teams to ensure go-to-market plans are effectively positioned, communicated, and marketed to target audiences.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of experience in product management or product marketing.
Strong understanding of marketing principles, audience segmentation, and product positioning.
Excellent verbal and written communication skills.
Ability to work collaboratively in a cross-functional team environment.
Strong project management skills with the ability to prioritize and manage multiple projects.
Proficiency with marketing tools (CRM, email marketing, analytics, etc.)
Willingness to travel to tradeshows and events.
Knowledge of digital marketing tactics, including SEO, PPC, email marketing, and social media.
B2B, B2C and/or e-commerce experience highly desired.
Experience using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue.
Must be a U.S. Citizen, lawful permanent resident (green card holder) or foreign national granted refugee or asylee status.

Nice To Haves

Experience with Sheet Metal or manufacturing materials preferred.

Responsibilities

Develop Sheet Metal product positioning and leading messaging that resonates with target customers, ensuring consistent communication across all marketing channels.
Provide input into the Sheet Metal and Aerospace & Defense GTM Strategy.
Create and execute go-to-market product launches and other product-related initiatives.
Collaborate with Creative Operations and GTM Enablement Specialist to develop marketing materials and collateral that supports product positioning.
Support Demand Gen team with campaign positioning, messaging, customer and market insights.
Work closely with the GTM Enablement Specialist to provide the necessary information to build tools and resources, including training materials, sales decks, competitive analysis, and product FAQs, to successfully sell the product.
Conduct research to identify target audiences by industry, assess competitor trends, and understand customer needs throughout the product lifecycle.