Product Marketing Senior Specialist

Cummins • Columbus, IN

3d • Onsite

About The Position

We are looking for a talented Product Marketing Senior Specialist to join our team specializing in Communications for Cummins Inc. in Columbus, IN. In this role, you will make an impact by leading the development and execution of integrated marketing communication plans, delivering compelling content, applying industry insights, orchestrating events, optimizing campaigns using analytics, presenting insights to stakeholders, leveraging digital marketing tools, and planning and managing digital marketing campaigns.

Requirements

• Experience in developing and executing integrated marketing communication plans.
• Ability to deliver compelling, audience-focused content across various channels (web, social, email, collateral).
• Skills in applying industry, competitor, and customer insights for strategic marketing decisions.
• Experience in orchestrating virtual and in-person events.
• Proficiency in using analytics and performance metrics to optimize campaigns.
• Ability to present clear, actionable insights to stakeholders.
• Experience leveraging digital marketing tools, platforms, and trends.
• Experience in planning and managing digital marketing campaigns, including budgeting and analytics.

Responsibilities

• Lead the development and execution of integrated marketing communication plans that align stakeholders, drive consistency, and elevate brand presence.
• Deliver compelling, audience‑focused content across web, social, email, and campaign collateral to strengthen engagement and message clarity.
• Apply industry, competitor, and customer insights to shape more strategic, data‑informed marketing decisions.
• Orchestrate high-quality virtual and in‑person events that create memorable brand experiences and deepen customer and partner relationships.
• Use analytics and performance metrics to optimize campaigns, improve effectiveness, ROI, and channel performance.
• Present clear, actionable insights to stakeholders to fuel continuous improvement and ensure strong communication around performance and priorities.
• Leverage digital marketing tools, platforms, and trends to expand reach, improve targeting, and modernize marketing execution.
• Plan and manage digital marketing campaigns—including budgeting and analytics—to enhance visibility and measure the impact of digital efforts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed