Senior Product Marketing Manager | Bankrate

Red Ventures

5d • Remote

About The Position

We’re looking for a Senior Product Marketing Manager to shape how we bring our product strategy to market and drive adoption across both B2C and B2B experiences. This is a high-impact role where you’ll own product positioning, go-to-market strategy, and how we measure and improve product adoption and growth. You’ll partner closely with Product and Marketing leadership to ensure what we build is clearly understood, differentiated, and adopted by the right audiences. You’ll create the foundation for Product Marketing—defining frameworks, processes, and ways of working that will scale across the organization—while also staying close to execution. This role is equal parts strategy and doing: you’ll shape the narrative, launch products, test and refine messaging, and directly influence adoption and growth. If you’re excited by building from the ground up and seeing your work drive real impact at scale, this role is for you.

Requirements

• 8+ years in Product Marketing or a closely related role
• Experience operating in ambiguous or early-stage environments and building processes from the ground up.
• Strong at both strategy and execution—you can define the plan and bring it to life
• Skilled at turning customer and market insight into clear positioning and messaging
• Comfortable working cross-functionally and driving alignment across Product, Marketing, and other teams
• Analytical and curious—you use data to inform decisions and improve outcomes

Nice To Haves

• Experience across B2C and/or B2B products is a plus

Responsibilities

• Build the Product Marketing Foundation (0→1) Define the Product Marketing function, including positioning frameworks, GTM processes, and launch playbooks. Establish how Product, Marketing, and Content teams work together from early concept through post-launch.
• Leverage Customer & Market Insight Partner with Research and Analytics teams to develop a deep understanding of users, buyers, and partners. Synthesize qualitative and quantitative insights into clear opportunities for the product and business. Conduct competitive and market analysis to inform positioning and differentiation. Ensure the voice of the customer is consistently reflected in product and go-to-market decisions.
• Shape Product Strategy & Positioning Partner with Product to influence roadmap decisions based on customer and market insight. Define clear, compelling positioning for new and existing products—what it is, who it’s for, and why it matters. Own product and feature naming, and establish clear, scalable naming conventions across the product ecosystem.
• Own Product Narrative & Go-to-Market Translate product capabilities into clear messaging, value propositions, and use cases. Lead end-to-end go-to-market strategy and execution for product launches. Develop integrated, cross-functional channel plans in partnership with Marketing teams. Create core deliverables (e.g., messaging frameworks, launch briefs, enablement materials) and ensure they are adopted across teams. Partner with Brand and Creative teams to bring campaigns to life while maintaining clarity and accuracy of the product story.
• Measure Impact & Improve Define success metrics for launches (e.g., adoption, engagement, conversion, lead quality). Analyze performance and translate it into clear, actionable recommendations. Create feedback loops between go-to-market performance and product development.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed