Senior Product Marketing Manager

Samsung • Plano, TX

11d • Onsite

About The Position

This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

The Senior Product Marketing Manager will lead strategic marketing initiatives for the Digital Appliance organization, focusing on product positioning, competitive analysis, and customer engagement to drive market growth and achieve business objectives.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in product marketing or a related role.
• Strong analytical skills with experience in market research and competitive analysis.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Excellent communication and presentation skills.

Nice To Haves

• MBA or advanced degree in Marketing or Business.
• Experience working with online and big-box retailers.
• Knowledge of digital marketing tools and platforms.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for product launches and lifecycle management.
• Conduct in-depth competitive analysis to identify market trends, pricing strategies, and product positioning.
• Collaborate with cross-functional teams to create marketing materials, sales support tools, and training resources.
• Manage forecasting and inventory planning to optimize product availability and sales performance.
• Build and maintain strong relationships with key national and regional accounts to drive customer engagement and satisfaction.

Benefits

• Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives
• MBO bonus compensation, based on company, division, and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior