Senior Manager, Product Marketing

Whirlpool•Benton Harbor, MI

2d•Onsite

About The Position

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. Currently, we are seeking qualified candidates for Product Marketing Senior Manager openings to join our Laundry Product team in the Product Marketing organization. This role in summary The Product Marketing Senior Manager is responsible for developing and executing Category Insights, Product Plans, Strategic Projects, and comprehensive marketing plans for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, planning, global consumer design, platform engineering, advanced development, global sourcing, manufacturing and PLO to execute our five-year product roadmap and develop marketing content for new product launches. The Product Marketing Senior Manager is also responsible for understanding competitive activity and marketplace trends.

Requirements

Bachelor’s degree
5+ years experience in marketing, brand management, product management or similar discipline

Nice To Haves

Bachelor’s degree in Marketing or similar related field
Master’s Degree
Strong leadership & communication skills, both written and verbal, plus the ability to perceive and present information both analytically and creatively
Excellent critical thinking, sound judgment and effective decision-making ability
Proven success working in a fast-paced, complex matrixed environment
Strong strategic and analytical mindset
Strong business acumen with the ability to use insights to drive action
Highly collaborative with the ability to build solid working partnerships across functional groups

Responsibilities

Drive long-term product planning strategies and product launch excellence by understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to create an effective marketing and sales plan.
Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that support brand positioning.
Upgrade the product market message for current production models to improve overall market performance.
Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
Act as the global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
Drive projects from Advanced Development to Production Project Readiness.