Senior Product Marketing Manager

Catapult Sports•Boston, MA

18h•$84,819 - $195,084•Onsite

About The Position

Catapult is seeking a results-driven and strategically minded Senior Product Marketing Manager to lead the positioning and go-to-market execution for Catapult’s Tactics & Coaching (T&C) product portfolio across American Football, Basketball, and Ice Hockey. Based in Boston, this role will own the go-to-market strategy for the T&C product portfolio, developing clear positioning and value propositions, and driving launches that contribute to pipeline and revenue. The Senior Product Marketing Manager will partner closely with Product and Sales to ensure T&C solutions are clearly positioned in the market and that campaigns and product launches are effective in driving demand and revenue. Additionally, this role will help define the processes, standards, and operating rhythms that support consistent and high-quality product marketing execution across the portfolio. This role is ideal for someone who combines strong storytelling with a commercial mindset, capable of writing compelling positioning and messaging, and translating that into effective campaigns that drive results.

Requirements

Extensive experience in Product Marketing, Product Management or related GTM roles
Experience gained through working in a similar role already in a scale-up or start-up environment
Experience working directly with Founders, or senior leadership and owning initiatives end-to-end
Strong ability to translate complex technology into clear and compelling customer value propositions
Strong writing skills
Strong organisational skills with the ability to coordinate cross-functional teams
Commercial mindset with interest in market dynamics and competitive positioning
Willingness to travel and support events outside standard business hours when required

Responsibilities

Own go-to-market launch strategy and execution for Tactics & Coaching products
Develop and maintain clear positioning and value propositions for the T&C portfolio
Build and maintain vertical messaging architecture that communicates product value to target audiences
Monitor and maintain competitive intelligence and positioning across the T&C market landscape
Capture and synthesize sales and market feedback to inform positioning, messaging and GTM improvements
Continuously evolve the product narrative by integrating product updates, customer feedback and market insights into positioning and messaging
Own the T&C launch governance process, ensuring launches are coordinated effectively across teams
Act as operational owner of the Global Marketing Calendar, sequencing launches and marketing activity across the portfolio
Ensure cross-vertical messaging consistency across product marketing outputs
Define and uphold the quality bar and best practices for Product Marketing deliverables