Senior Product Marketing Manager
About The Position
Givzey | Version2.ai is a fully remote, AI-native company that created the Autonomous Fundraising category in 2024. They developed the world’s first Autonomous AI to address the labor shortage and capacity gap in nonprofit fundraising. Their Virtual Engagement Officers (VEOs) manage donor portfolios independently, delivering personalized outreach through various channels and generating significant fundraising revenue. The company has deployed over 250 VEOs across various sectors in the U.S. and Canada. The CEO, Adam Martel, previously founded and sold Gravyty, an AI-first solutions company for nonprofits.
Requirements
- 5+ years in product marketing with ownership of messaging, positioning, and sales enablement.
- Experience in B2B software, ideally in a tech or startup environment.
- Strong writing and storytelling skills to translate complex product capabilities into a narrative for non-technical buyers.
- Track record of partnering closely with sales teams and building materials that are used.
- Comfort operating with ambiguity and building process where none exists.
Nice To Haves
- Experience in nonprofit tech or ed tech.
- Familiarity with the advancement/fundraising space (moves management, planned giving, donor engagement).
Responsibilities
- Own go-to-market strategy across the full product line.
- Translate AI fundraising product capabilities into resonant messaging for advancement professionals.
- Arm the sales team with necessary closing materials.
- Develop GTM strategy for VEO, VPGO, VSO, and Gift Agreement Platform products from launch to ongoing positioning.
- Define messaging and positioning across the product line for a consistent narrative.
- Define ICP and persona to identify target buyers and their needs.
- Create sales enablement materials including decks, battlecards, and objection-handling frameworks, and conduct training sessions.
- Develop product marketing materials such as one-pagers, case studies, website copy, and campaign assets.
- Track the market and provide competitive intelligence to sales and leadership.
- Ensure cross-functional alignment between product, sales, and marketing on launches, roadmap communication, and customer-facing narrative.
- Manage the customer feedback loop to inform product positioning and roadmap conversations.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
