Senior Product Marketing Manager

NICE•Hoboken, NJ

7d•Hybrid

About The Position

As a Senior Product Marketing Manager within NiCE’s Agentic AI line of business, you will take ownership of shaping how our analytics solution is positioned, communicated, and brought to market. You will work closely with Product and Marketing teams to define compelling narratives, drive go to market strategies, and ensure consistent, high impact messaging across all channels. This role operates at the intersection of strategy and execution, requiring strong collaboration across multiple product teams and adjacent functions. You will play a key role in aligning stakeholders, influencing roadmap discussions, and strengthening Product Marketing’s strategic voice within the organization. You have an AI first mindset that thrives on solving challenges in new, creative ways. It is critical to apply this skill to storytelling that can distill sophisticated technology in new solutions and/or features into a clear and simple value proposition and to optimize workflows to maximize quality and efficiency. Success in this role means delivering clear, differentiated messaging, enabling revenue teams, and driving measurable market impact in a fast-evolving AI landscape.

Requirements

Define and execute marketing plans for the analytics solutions including positioning, messaging, launches, and asset strategy
Partner closely with Product teams to ensure early and continuous alignment on roadmap, value propositions, and go to market strategy
Drive cross functional initiatives with Analyst Relations, Competitive Intelligence, PR, Sales Enablement, and Evangelism to ensure consistent narratives and coordinated market impact
Develop clear, compelling messaging frameworks that differentiate products and resonate with target audiences
Create and elevate high quality assets including presentations, thought leadership, launch materials, sales enablement content, one pagers, and website copy
Apply an AI first approach to product storytelling and internal workflows to improve efficiency and output quality
Strengthen Product Marketing’s role as a strategic partner by influencing decisions and aligning diverse stakeholder priorities
Continuously evolve Product Marketing processes, tools, and ways of working to operate effectively in a complex environment
Balance strategic thinking with hands on execution to deliver high quality outputs that drive business results

Nice To Haves

AI first mindset that thrives on solving challenges in new, creative ways
Ability to distill sophisticated technology into clear and simple value propositions
Optimize workflows to maximize quality and efficiency

Responsibilities

Define and execute marketing plans for the analytics solutions including positioning, messaging, launches, and asset strategy
Partner closely with Product teams to ensure early and continuous alignment on roadmap, value propositions, and go to market strategy
Drive cross functional initiatives with Analyst Relations, Competitive Intelligence, PR, Sales Enablement, and Evangelism to ensure consistent narratives and coordinated market impact
Develop clear, compelling messaging frameworks that differentiate products and resonate with target audiences
Create and elevate high quality assets including presentations, thought leadership, launch materials, sales enablement content, one pagers, and website copy
Apply an AI first approach to product storytelling and internal workflows to improve efficiency and output quality
Strengthen Product Marketing’s role as a strategic partner by influencing decisions and aligning diverse stakeholder priorities
Continuously evolve Product Marketing processes, tools, and ways of working to operate effectively in a complex environment
Balance strategic thinking with hands on execution to deliver high quality outputs that drive business results