Senior Product Marketing Manager

Scopely

3d•Remote

About The Position

Scopely, Inc. is seeking a Sr. Product Marketing Manager for their MONOPOLY GO! game. In this role, you will become an expert on the game's product roadmap, advising marketing and business development leadership on actively promoted features. You will collaborate closely with business development and monetization teams to create compelling marketing collateral for platforms like Apple and Google to secure merchandising support. A key responsibility will be developing and managing a process for Product Roadmap communication to cross-functional marketing stakeholders, ensuring alignment and addressing any roadmap blockers. You will also drive App Store Optimization (ASO) across the Google Play and Apple App Store, including product page testing, A/B testing new concepts, and ensuring best practice adoption. Additionally, you will support player reactivation initiatives in partnership with performance marketing and LiveOps, and lead strategic marketing planning for 3rd party brand and IP collaborations with internal and external teams. Telecommuting is permitted from within the U.S.

Requirements

Bachelor’s degree or foreign equivalent in Marketing, Business, Advertising, Communication, or related field.
Three (3) years of experience as a Product Marketing Manager or related occupation.
Product marketing on a mobile game.
Working cross-functionally across multiple disciplines to drive alignment and outcomes.
Digesting brand and IP explores and translating into cohesive partnership briefs for product and marketing stakeholders.
Producing c-level marketing, partnership pitch materials, and PowerPoint decks.
Games publishing landscape and platform marketing ecosystem.
Production feature rollout for marketing roadmap prioritization against team objectives and goals.
Managing multi-stakeholder projects within cross-functional, agile organizations.

Responsibilities

Become an expert in the MONOPOLY GO! game product roadmap of features, advising marketing and business development leadership on features the company actively promotes.
Work closely with business development and monetization teams to craft compelling marketing collateral for platforms like Apple and Google for merchandising support.
Develop a process for Product Roadmap communication to cross-functional marketing stakeholders, responsible for updating all stakeholders and ensuring teams are not facing roadmap blockers.
Drive App Store Optimization across the Google Play and Apple AppStore, including product page testing, A/B testing new concepts, and ensuring best practice adoption.
Support and strengthen player reactivation initiatives in partnership with performance marketing and LiveOps.
Lead and coordinate 3rd party brand and IP collaboration strategic marketing planning with internal marketing, creative, and support teams and external partner teams.