Senior Product Marketing Manager
About The Position
Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. Our AI agents handle conversations over SMS, email, and voice—24/7—enabling businesses to scale 1:1 communication without scaling headcount. Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started. Reporting to the Director of Product Marketing, we are looking for a Senior Product Marketing Manager to join our growing team. A successful candidate for this role will thrive in a fast paced, high-growth environment and operate effectively at the intersection of deep technical understanding of our AI-powered SaaS platform, and rapid go-to-market execution. As Hatch scales and problems change, so will this role — the right candidate sees change as opportunity and is ready to take on new challenges as the business demands them. This is a full-time remote role based in the United States.
Requirements
- 5+ years of product marketing experience at a B2B company, with clear ownership of positioning, messaging, and GTM
- Strong competitive intelligence instincts - you can turn market signals into strategic narratives that move the sales needle and influence our product roadmap
- You have a working command of AI tools and know how to put them to use, actively building your skills and it shows in your results
- A builder's mindset: you create structure in ambiguous environments to influence cross functional partners and drive results
Nice To Haves
- Experience in SaaS and Home Improvement / Home Services industry a bonus
Responsibilities
- Drive GTM planning and execution for new Hatch feature launches in a highly competitive space
- Maintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segments
- Assess market needs and conduct research to influence new product development, acting as the voice of the customer for product and engineering teams
- Develop differentiated narratives that drive net new customer acquisition and deepen product adoption
- Partner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption and revenue growth
- Share market insights that help teams develop deeper empathy for our customers
- Be a strategic partner for Growth, Event, and Customer Marketing leads, ensuring campaigns are grounded in strong positioning and tied to acquisition and growth goals
- Build and maintain persona-level messaging frameworks informed by research, customer evidence, and competitive dynamics
- Track and synthesize win/loss data, produce battle cards and sales talk tracks that keep the field sharp
- Treat AI as a multiplier in your day-to-day, constantly finding ways amplify your impact
- Evolve your scope as the team and business grow; this role is built to expand over time
Benefits
- Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
- 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
