Senior Product Marketing Manager

Coast•Draper, UT

10h

About The Position

Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country’s 500,000 commercial fleets, 40 million commercial vehicles, and many millions of commercial drivers. The incumbent technologies that cater to these customers are decades old, and businesses with fleets increasingly demand modern digital experiences and transparent financial services products. Coast's mission is to deliver this at a transformational scale, beginning with the Coast Fuel Card and a cutting-edge spend management platform. What is Product Marketing at Coast? Our Marketing team of 12 people is built around thoughtful experimentation: we test fast, learn quickly, and compound what works across channels. We care about strong positioning, crisp messaging, and building a generational brand that is loved by finance and operations leaders. Product Marketing at Coast connects our customers, our product, and our growth strategy. We partner deeply with Product, Sales, Customer Success, and the rest of Marketing to position and launch products and drive adoption, expansion, and retention across the customer lifecycle. About the role We’re looking for a Senior Product Marketing Manager to lead product marketing for all of Coast’s new products. This starts with our spend management solution that is purpose built for fleet businesses. Your goal: take this product from the meaningful driver of Coast’s growth that it is today into an outsized part of our business. After this product, there will be many more coming this year to launch and grow. This role is for a full-stack PMM who wants to build from the ground up. You’ll become the subject matter expert on the customer, the market, and the product. You’ll define how we talk about spend management, how we package and sell it, and how we drive adoption and expansion across our base. You will operate with high ownership in an environment where you will write the playbook in real time.

Requirements

6-8+ years of experience, including at least 3 in Product Marketing. B2B SaaS, fintech, or payments experience is strongly preferred
Experience launching new products or entering new categories. We need someone excited by new, ambiguous environments
Proven ability to build messaging that performs. You know how to leverage customer insights to build compelling messaging resonating with what your audience cares about
Strong lifecycle marketing instincts: you have built strong onboarding journeys, expansion campaigns, and retention strategies
Strong cross-functional leadership and project management: you can run a launch across Product, Sales, Marketing, and Customer Success teams
Exceptional storytelling and analytical rigor: you can turn complex features into simple, compelling value narratives, but you can also navigate product data, performance numbers to guide decisions

Responsibilities

Develop positioning and messaging that clearly articulates why Coast wins, and ship it across all Coast channels, including the website, product communication, sales materials, integrated marketing campaigns and customer lifecycle communications
Lead cross-functional product launches end-to-end, partnering closely with Product and Sales to shape the roadmap, build the narrative, and drive internal readiness for our overall GTM approach
Build the cross-sell and lifecycle journeys for your products (onboarding, activation, engagement, expansion), using customer insights, product metrics, and performance data to increase adoption and revenue
Enable Sales and Customer Success with high-performing pitch frameworks, talk tracks, objection handling, battlecards, and proof points that improve conversion and work with Revenue Operations teams to deploy these at the right time in the sales cycle
Create content that educates buyers and drives pipeline, including decks, one-pagers, customer stories, product walkthroughs, and webinars